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We beat all competitors in Number of Subjects shown.
From May 1st, 1919, to December 31st, a period of eight months, our nearest competitor released sixty-nine issues at the rate of two a week. These sixty-nine issues contained, in all, 546 subjects — a pretty fair record as news gathering and news picturing goes — except for the following fact:
In the same eight months International released 16 issues, containing 977 subjects, or seventy per cent more than its competitor. In other words, if you were showing the Big Three you had nearly two chances to one of showing a big news picture ahead of your competitor, leaving out the fact that the Big Three would probably beat its competitor anyway.
We beat all competitors in ^he Dates of Mutual Subjects
As stated above, our nearest competitor issued in eight months 546 subjects. Of these International was ahead on 129 in the date of showing — in other words, was ahead to the extent of twenty-three per cent in the dates of showings of mutual subjects. Now compare this with our competitor's showing on mutual subjects, as given in the next column.
In the same period of eight months, International issued 917 subjects. Of these, our nearest competitor was ahead in only 4.2/10 per cent — in other words. International was nearly six times as enterprising as its nearest competitor in showing your people the news while it's news> the pictures they want to see.
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