The Moving Picture Weekly (1920-1921)

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-May 7, 1921 -TttE MOVING PICTURE WEEKLY t Up With Page Ads Picture months old-but new to house and patrons-exhibitor puts it over in great style-pacics house Still, the Small Towns Best Bet! 'T'HE Allen Theatre of Vancouver, B, C, is run by a real, wide-awake showman. When he booked "The Devil's Passkey" he knew jthat he had a wonderful and extraordinarily successful production. He knew, altho it was some months since it had been released, it had never played his town and therefore would be absolutely new to his patrons. V/TORE, as a wise showman, he knew that it should be played up in a big way. This he did by using newspaper space liberally, "lifting" his material from the Campaign Book and The Weekly. 'T'HE results bore out the oft-repeated contention that this is a tremendovs drawing card and worth putting over right. Book it and boost it — the picture will do the rest! Amazincf play oP liPe and love and aNi^oman'? ^^y UNIVERSAL-JEWEL