The Moving Picture Weekly (1920-1921)

Record Details:

Title:
The Moving Picture Weekly
Date:
1920-1921
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, The Moving Picture Weekly
Volume:
The Moving Picture Weekly (1920-1921)
Leaf #:
0002153
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

May 7, 1921 — PHE MOVING PICTURE WEEKLY -37 Let me Shoot SQine''reel pep" into your House ! WHENEVER a house is found to be doing a poor business, you'll also find — nine times out of ten — that its manager is having hard luck with his short stuff. The reason for this generally is that he spends too much time picking and boosting his features, not realizing that he ought to spend at least an equal amount of time on his short subjects. Or else, he ought to go to his Universal Exchange and say, simply: "I'll play just what you tell me to play and nothing else. If I win, you win — if I lose, you lose." Give us a chance at your short stuff business on this basis. Just a chance is all that Universal wants — or needs. "Yours two-reely The little Giant UNIVERSAL SHORT STUFF