The Moving Picture Weekly (1920-1921)

34 The Moving Picture Weekly November 5, 1921 THE EXHIBITQRS^ OWN PAGE We Told You So! I H. M. BERMAN, ^T. LOUIS, MO. 1600 BROADWAY, NEW YORK CITY. "REPUTATION" WONDERFUL HIT AND ON ITS OPENING DAY THE LYRIC, SEATING EIGHT HUNDRED PERSONS, PROVED TOO SMALL TO ACCOMMODATE ENORMOUS CROWDS. FIRST TIME IN HISTORY OF LYRIC THEATRE A PICTURE PLAYED A SOLID WEEK. BARNEY ROSENTHAL. (Courtesy of "Exhibitors' Herald.") "Once to Every Woman," with Dorothy Phillips. — And "once to every showman." Those "who came to scoff remained to pray." One of the most satisfactory plays for small towns ever produced. This gave us the only paying house in twenty days. We used the singer at opening and closing of play. The playing of violin and piano brought forth the tears and it was the only time in my life that I appreciated the playing of "Home, Sweet Home" and "Ben Bolt." We ran one long banner across the street, above the traffic, with the title of the play in black letters. This, with newspaper exploitation and rather heavy billing, gave us a good house. Then came the praise and a good second follow-up night. Thanks to the exhibitor who originated the singer idea. I believe it was Brother Ed. L. Wegener, Lyric Theatre, Valley Junction, la., in the "Herald" for November 20, 1920, "What the Picture Did for Me" department. — Philip Rand, Rex Theatre, Salmon, Idaho. "Outside the Law," with Priscilla Dean. — Holds the house record for the year. A 100 per cent production. Held over three days longer than booking for a week. A big newspaper campaign.— H. J. Smith, Palace Theatre, Buffalo, N. Y. — Neighborhoood patronage. "Reputation," with Priscilla Dean. — One of the best the star has ever made. A 100 per cent production and should prove a box office attraction, — H. Green, Premier Theatre, -Buffalo, N. Y.— Neighborhood patronage. "Once To Every Woman," with Dorothy Phillips. — Here is one that should hold any audience from start to finish as Dorothy Phillips plays a great role in this — R. E. Pullen, Best Theatre, Foreman, Ark. — Neighborhood patronage. "Reputation," with Priscilla Dean. — The scenes are faithful to life and splendidly played, which when seen will be appreciated. — William Noble, Isis Theatre, Oklahoma City, Okla. — General patronage. "Outside the Law," with Priscilla Dean. — Played seven days to very good business. One of the star's best. — Chester Fenyvessy, Rialto Theatre, Rochester, N. Y. — Transient patronage. •» "Outside the Law," with Priscilla Dean. — Wonderful acting. Picture went over big. Little bloody in spots but the story was good. Should have played it for two nights. The talk of the town. — W. S. Allen, Casino Theatre, Antwerp, N. Y. — General patronage. •8? "Once to Every Woman," with Dorothy Phillips. — Ran this some time ago, and people are still talking about it. Say it's the best picture ever shown in this theatre. If it didn't raise the reputation of my theatre 100 per cent. I'll eat the whole six reels. We put it on with fine music, and the best singer we could get, and had a full house every ni^ht. The exhibitor who bawled this picture out last week must have had a tough steak for dinner. — C. H. Smith, Electric Theatre, Morning Sun, la. — Small town patronage. "Outside the Law," with Priscilla Dean (multiple reels.) One of the best pictures I have ever seen ; pleased 100 per cent.; did better the second night than the first which is unusual in this town. — Grand Theatre, Pierre, S. D. — General patronage. "Once to Every Woman," with Dorothy Phillips. — An excellent picture that gave very good satisfaction. Used a singer that added much to its entertainment value. Will go good anywhere at advanced prices. — Earl 0. Peeler, Pastime Theatre, Protection, Kans. Tke ^''Boost Corner' East St. Louis, IlL Universal Film Exchange: "Reputation" did for me what no other picture has done this year — i. e., hold-out crowds marked every performance of the four-day engagement, and with the last day, to my surprise, being equally as big as the opening day. Personally, I can say to you that "Reputation" is some picture and the acting, from the wonderful work of Priscilla Dean down to the humblest member of the splendid cast, is the greatest I or my patrons have ever seen. With pleasure and thanks for your co-operation and wishing the Universal continued success, I remain. Cordially yours. MAJESTIC THEATRE, .. Henry Redmon, Mgr. Chicago, IlL Universal Film Co.: We see so much printed by the producers regarding the service they render the exhibitor in helping him to sell his big picture to the public, bat Little of this service do we find when we go to the various producers' exchanges to inquire about it. At last I have found one, namely, Universal, who back up the promises that they make. Mr. Hill, publicity manager at the Chicago Universal Exchange, has helped me to get in personal touch with each one of my 1,200 patrons who are on my mailing list, to tell them of the merits of the picture "Reputation," that I booked for two days. I appreciate this kind of help and I want to thank Mr. Hill and the Universal Exchange for their aid in helping me to sell "Reputation" to my patrons. Yours very truly, GARFIELD THEATRE, Chas. H. Ryan, Manager. "Reserve at least one day a week for Universal pictures" 52 Universal Special Attractions this year.