The Moving Picture Weekly (1916-1917)

Record Details:

Title:
The Moving Picture Weekly
Date:
1916-1917
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, The Moving Picture Weekly
Volume:
The Moving Picture Weekly (1916-1917)
Leaf #:
00014
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
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THE MOVING PICTURE WEEKLY Great Summer (No. 180| Straight-from-the-Shoulder Talk by the President of the Universal Film Manufacturing Company.) |N every country engaged in the great war, the moving picture business has INCREASED enormously. It fooled everybody. It did exactly the opposite from what the wise ones thought it would, ^verybody thought it would slump. Everybody said, 'No one will want to go to theatres until the war is over." But, as it turned out, the people craved entertainment more than ever, possibly because they wanted to get their minds off of war and its horrors. And now the United States is in the war up to its neck. The nation has gone into the serious business of war in a thorough and big way. Like every other nation, it will crave entertainment more than ever. For that reason we are entering the biggest summer season this business has ever experienced in this country. Every exhibitor in the country ought to be preparing for it in every possible way. He ought to take every precaution to see that he is dead sure of getting enough pictures of the right kind to supply the heavy demand that is bound to come. The Universal never has and never will use the summer season as a dumping ground. It never has and it never will save its best pictures for the winter season. On the contrary our plans for this summer include the release of a far higher grade of pictures than we have ever produced in our whole career.