The Moving Picture Weekly (1916-1917)

-THE MOVING PICTURE WEEKLY 33 UMBGIASSES AHIMATB? Universal Animated Weekly gives the heart of the news in picture form. Nothing of any vital importance — no "high spots" of universal interest can possibly happen without being "caught" by the Universal Animated Weekly. Crowds Will Come To See It Any Night YOU Say — Booking: it for yonr theatre is like banking a certified clieck — you are sure of the money. No matter what else you are showing— good features or poor tworeelers — the Universal Animated Weekly will be the BIG HIT OF THE EVENING. Book it separatel.v — or on the Universal Program — through any of the (3 Universal Exchanges, or UNIVERSAL ANIMATED WEEKLY 1600 Broadway, New York BLUEBIRD IDEAS FOR "THE LITTLE ORPHAN." ImjlHILE the invasion of Belgium has [tiJI had apparently no cheerful aspects, "The Little Orphan" shows at least one happy development. It portrays the adventures of a little Belgian refugee who found much happiness in her new home in America. The invasion of Belgium is not shown — the entire locale being laid in our own country. It has a strong appeal and is a story that is exceptionally pleasing. Here is a stunt that can be used to good advantage: Get a goat (a "nanny" preferred) and a girl about fourteen or fifteen years old. Dress her up like a Belgian refugee. Have her lead the goat about the streets of your town. Have a banner on the goat reading: We Are Belgian Refugees! Mv Mistress is "THE LITTLE ORPHAN" She will appear at the (name here) Theatre on (day and date) COME AND SEE US! In addition, have the little girl pass out cards printed as follows: I am "THE LITTLE ORPHAN" I want every little orphan in (name of town) to come to the (name) Theatre (date) afternoon and see me FREE! P.S. — You must bring a grownup with you. On the afternoon of the showing arrange to admit every orphaned child free when accompanied by an adult. Announce this fact freely in all of your advertising. Get in touch with all charitable organizations in your vicinity, especially those that have been active in Belgian Relief Work, and explain the plan to them. Also tell them how the story involves the adoption of Belgian children by charitable Americans. Have them to co-operate with you in giving all orphaned children a good time. Then get busy with your mailing list, using the attached letter for copy. My Dear Friend: Wouldn't you like to see a production that will show you some of the happiness that came out of war-stricken Europe— especially Belgium— with none of the attendant grewsomeness ? Then you must come and see "The Little Orplian" at the (name) theatre (day and date). It's all happiness and gives dainty Ella Hall the opportunity of all her vivacious young career. In it, as the little Belgian refugee, -she has her most appealing role. And she is positively wonderful in it ! It's a rare treat for happinessloving folk — and so different from the ordinary "blood and thun<ler" feature. VOU are sure to like it. Be sure and see it! Cordially yours. (JIanager's name here) Manager (name of theatre) PUUf ENIH The Universal Screen Magazine is the most popular weekly feature wherever shown. Young folks, middleaged folks and old folks always find something of keen interest to them in it every time it is shown on the screen. That's why they always flock out on the regular weekly night that it appears. On the Weekly Profiirani or Booked Separately The Universal Screen Magazine beside picturing inventions, science and other popular and interesting subjects, closes with a miracle in mnd by Willie Hopkins. This part of the magazine always scores a hit with both sexes and is strong enough alone to bring out your patrons in crowds. Write your nearest Universal Exchange for FREE booklet that gives full particulars about thi^ winner, or write , UNIVERSAL SCREEN MAGAZINE 1600 Broadway, New York