The Moving Picture Weekly (1916-1917)

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38 ■THE MOVING PICTURE WEEKLY Doing, seeing, reading and wearing the same things every day soon wears on anyone's nerves. If you didn't have a change you'd get stale — grow rusty — you wouldn't be worth a whoop in a barnyard. Same with your show. Give your patrons all features and they'll soon weary of the inside of your house and go to the place where VARIETY abounds. The kind of variety you can have through the UNIVERSAL PROGRAM. These specials are all hand picked. Not a dull one in the lot. Each has been so carefully selected that they are worth more than the slight extra cost we charge for them. You can book them separately, if desired, but be sure to show each one in your house. They are money-makers that are full of the kind of punch and kick that "fans" will go out of their way to see. On the other hand you might spare yourself a lot of trouble by simply booking the complete UNIVERSAL PROGRAM to get both the "specials" and "regulars" combining both drama and comedy. Doing this gives you a powerfully attractive program that will make your house more popular that you have ever had it. "Regulars" may be booked separately if desired. WEEK OF JULY 2nd. BUTTERFL Y— "THE PLOW WOMAN" (Five-Reel Drama) Mary MacLaren. NESTOR— "POOR PETER PIOUS" (One-Reel Comedy) Eddie Lyons, Lee Moran and Edith Roberts. L.KO — Title undecided. UNIVERSAL ANIMATED WEEKLY— No. 79. UNIVERSAL SCREEN MAGAZINE— No. 26. JOKER— "THE TWITCHING HOUR" (One-Reel Comed) Gale Henry and Milton Sims. POWERS— "CHINA A W A K E N E D"— (One Reel) A Hy Mayer Travelaugh. UNIVERSAL CURRENT EVENTS— Issue No. 8. GOLD SEAL— "A YOUNG PATRIOT" (3-Reel Military Drama) Mignon Anderson WEEK OF JULY 2nd. VICTOR— "NOT TOO FIGHT" (One Reel Eileen Sedgwick. VICTOR — "DARE DEVIL (One-Reel Comedy) Ruth house. THIN TO Comedy) DAN" Stone REX— "SEEDS OF REDEMPTION" (Two-Reel Society Drama) Claire Mersereau. VICTOR — "FIVE LITTLE WIDOWS' (Two-Reel Comedy) Eddie Lyons and Lee Moran. BISON— "THE WRONG MAN" (TwoReel Western Drama) Harry Carey and Fritzi Ridgeway. IMP— "THE GIRL IN THE LIMOUSINE" (One-Reel Drama) Molly Malone and Lee Hill. BIG U— "THE MAD STAMPEDE" (One-Reel Drama) Jane Bernoudy. \1"