The Moving Picture Weekly (1916-1917)

-THE MOVING PICTURE WEEKLY -41 PBiniKifOfa A DEPARTMENT OF ADVERTISING SUGGESTIONS FOR THE BENEFIT OF ALL EXHIBITORS "MAN A^D BEAST." J^ERE is a Butterfly feature that has been declared by critics good enough to be a State Rights feature. If that is a fact — and it is — it is deserving of an aggressive advertising campaign on your part. The story is laid in the African wilds, so have your lobby suggest the tropics as much as possible. If possible, secure a well-built darkey and dress him as scantily as the law and ethics will permit. Have him stand in your lobby several days before the showing and let him pass out cards, reading : The African wilds brought to (name of town) see the eternal struggle between "MAN AND BEAST" at the (name) Theatre on (day and date) Get a wagon of the farm type and put a prairie schooner top on it. Have it driven through the streets by a man and a woman with a baby. On each side carry a banner reading: Our Baby's life was endangered by "MAN AND BEAST" in the wilds of Africa. See who saved it at the (name) Theatre on (day and date) Then use your mailing list with the following postal card. A mailing list affords a direct appeal that will not be ignored. My dear Friend — Butterfly features are always good, but I want to call your particular attention to "Man and Beast," a really wonderful picture of the African wilds, which will be shown at the (name) Theatre, on (day and date). "Man and Beast" was directed by Henry McRae, and Kingsley Benedict and Eileen Sedgwick are featured. It is truly a "worth while" picture — one that you will enjoy. Cordially yours, Musical Program for "THE LITTLE ORPHAN" SpeciaUy Selected and Compiled by M. Winkler THEME — DREAMS OF liOVE (6-4 POCO AXtEGRO) BY tlSZT Letter "T"' Indicates — Title or Sab-Tltle — For Change of Music "S" " Scene " SUB TITLES, ETC. Opening TIME 3 Mlnutea T Hundreds of Belgian Orphans 2 Min. & 45 Sec, T Slie Never Did Anything 1 Min. & 40 Sec. T At Ellis Island 5 Min. & 30 Sec. S Interior of House... 2 Min. & 45 Sec. S Running After Chicken 1 Min. & 45 Sec. S Boys Laughing 'l Min. & 25 Sec. T David B ec o m e s a Commuter T Henry, You Have Not Washed 4 Minutes T Dear Little Renee, etc|3 Min. & 50 Sec 3 Min. & 50 Sec NAME OF COMPOSITIONS Graziosa (Mignonetta (4-4 Andante) b y Ellenberg Solitude (3-4 Largo) by Czibulka Pure as Snow, Idyl (3-4 Andante) b y Lange Douces Promesses (Caprice Elegant) by Laurendeau Aul)ade Printanlere. Serenade (2-4 Allegretto) by Lacombe Short Agitato For Thee (4-4 Larghetto) by Kate Vannah Songe D'Enfant (4-4 Andante) by Gabriel Marie Gavotte Moderne Edmund Severn by Dreaming. Reverie (2-4 Andantino) by Strauss SUB TITLES, ETC. T Me Carry a Bundle?. T David Had Sought, etc T Jerry Had Been Visiting S Reception, Scene T David's Guests Were Reluctant '4 TIME 2 Min. & 55 Sec. 2 Min. & 20 Sec. 3 Minutes 3 Minutes Min. & 30 Sec. S Girls, Get Out of Bed 1 Min. & 25 Sec, NAME OF COMPOSITIONS Bonheur, Gavotte Serenade (4-4 Allegro) by Hartog Theme Dawn of Love (4-4 Allegretto Moderate) by Bendix A La Ballerina Valse Lente by Bendix Theme T So Renee Went Away to School T As He Strolled Along S Man Pushed Off Chair S Letter T It Was Just Growing Dusk Min. & 15 Sec. Min. & 25 Sec. 2 Minutes Min. & 10 Sec. Min. & 35 Sec, Romance (4-4 Andante I con moto) by Rubinstein Pansles (6-8 Andantino) by Bendix Dramatic Tension Winkler by Serenade (2-4 Andantino) by Herbert Romance (6-8 Allegretto) by Rubens Theme