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THE MOVING PICTUR^: WEEKLY
:ome to a point where we re going a serious problem once and for all ^hink, Mr. Exhibitor, as you read
Then read this, which gives you
the REAL facts in the case on the drama,
"A Jewel in Pawn," direct from an Exhibitor who
booked and played "A Jewel In Pawn" To capacity houses.
BLUEBIRD PHOTOPLAYS (Inc.), Montreal. Can., May 16, 1917.
1600 Broadway, New York City. Gentlemen: —
As per your letter of the 14th, re: "A JEWEL IN PAWN" handed me by M. Gronau, manager of the Montreal office, I herewith beg to enclose a photo taken of the advertising of this feature at the Globe Theatre, April 28th and 29th.
We played capacity business on the first day of its showing to 2900 people, and on the second day we had to stop selling tickets at 7 :45 P. M. Business being so good, we RE-BOOKED it for a return engagement.
This pleaded all people of different nationalities, and we feel sure that if the BLUEBIRDS continue to produce features of this quality they unll reign supreme in the film world of today.
Very truly yours,
(Signed) GLOBE THEATRE, Sam Bernstein.
HERE you have three opinions. Two from people who haven't a single dime invested in productions, and ONE opinion from an Exhibitor who must stand or fall by his selection. Had this Exhibitor taken the word of either of these critics he would have lost money. Who then are YOU going to believe. Are you going to believe people who don't give a tinker's dam on how they criticize, or are you going to take the words of responsible men directly interested in the moneymaking value of pictures to you. Here is indisputable, steel-bound, concrete evidence that CAN'T be refuted, on a picture that played two capacity houses, and re-booked for return engagement. What's your opinion, Mr. Exhibitor? Let us hear from you. BLUEBIRD PHOTOPLAYS (Inc.), 1600 Broadway, New York City.
WHAT COUNTS WITH YOU MR. EXHIBITOR?
THE OPINION OF CRITICS OR THE MONEY AND SATISFACTION OF YOUR PATRONS? LET US HEAR FROM YOU IN THIS MATTER