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10
-THE MOVING PICTURE WEEKLY
Keep the Movies
(No. 181. Straight-from-the-Shoulder Talk by Carl Laemmle, President of the Universal Film Manufacturing Company.)
Government wants us to do in ALL lines of business.
To give exhibitors who are in the habit of closing down during the summer months every encouragement to STAY OPEN, we have picked from our huge reserve stock of negatives the very cream of the cream. We are going to releaise them in a steady stream all sununer.
HE entire Universal organization — and it is a big organization — is bending every bit of its tremendous energy toward an endeavor to KEEP BUSINESS HUMMING during the whole period of the war, just as our
It would take many pages to give a FULL list of them here, so I am mentioning only a few on the opposite page. But I have mentioned enough to give you an idea of how
determined we are to give you all the help that we know how.
We are having three-sheet posters made up containing the list on the opposite page, so you can post them in your lobby and KEIEP THEM THERE WEEK AFTER WEEK as a constant reminder to your patrons that you've got a
Ruby Theater, Chelan, Wash., 6/6/17.
HOORAY!— HOORAY! for Carl Laemmle! How I wish I could grab your hand and slap you on the back for that Straight-from-the-ShoulderTalk, No. 179— "Jackass Law."
Man alive! If you only knew how good that stuff listens to me! God! If those law-wrangling skunks could only get a taste of real tough trench life! Wouldn't they be tickled to death to hear some one sing the "STAR SPANGLED BANNER"? or whistle it, or hum it, or even play at it on a tin flute! I'd like to hear some mutt tell me not to play it!
wealth of stars and fine pictures to KEIEP THEIR MINDS OFF OF THEIR TROUBLES during the sununer months.
We are purposely having the posters printed in such a way that they will look like a HOMEMADE BULLETIN— a direct message FROM
YOU to your patrons,
rather than from the
Universal company. They know YOU better than they know us, that's why.
No theatre on earth can show such a tremendous list of screen stars. The very number alone will make a tremendous impression and KEEP THE PEOPLE COMING DURING THE HOT WEATHER.
F. J. POTTER, Mgr.
Get the posters from your nearest Universal exchange ; make arrangements to get the filnu and then tell your patrons that you are going to give them special summer entertainment such as they have never had before.
Keep on advertising!
Keep things humming. Do your bit and make your hit. And KEEP THE MOVIES MOVING!