The Moving Picture Weekly (1916-1917)

-THE MOVING PICTURE WEEKLY -23 Violet Tours South OR three years — in fact, ever since she became a screen actress — Violet Mersereau refused to ap pear in person in connection with her pictures, and it was only the efforts of N. T. Granlund, the energetic personal appearance promoter, and the publicity man for the Marcus Loew circuit of theatres, aided and personally abetted by Marcus Loew himself that induced Miss Mersereau to make her first public appearance. This took place at the Broadway Theatre, Brooklyn, and was duly chronicled in the Moving Picture Weekly and in the daily and trade press. The first appearance was followed by appearances at the other Marcus Loew theatres in and about Greater New York. So tremendous was the reception she received, the expressions of interest in what she really looked like, and how she talked, that instead of a dread, the appearances became a real ^ext Week's Program Man," in which he is supported by Fritzi Ridgeway, is an exceptionally good tworeel Western drama. There are also several single reelers quite out of the ordinary. One is Ruth Stonehouse in "Daredevil Dan," a Victor comedydrama, in which Ruth has her fill of being a "tough guy." Another is the Nestor com pleasure. From a constant condition of a dread of not knowing what to say. Miss Mersereau became one of the most accomplished impromptu speakers in the ranks of the motion picture stars. After this experience Granlund could not rest easy in his job until he had secured Miss Mersereau's consent to tour the Southe r n circuit o f Marcus Loew theatres. Finally she promised that she would do so when her latest picture, "The Little Terror," which by the way, is set on the Bluebird schedule for release edy featuring Ed "Daredevil Dan." on July 23d, was die Lyons, Lee ■< ^ rr^-, ■ Moran and Edith Roberts, entitled "Poor Peter Pious," and the third is Molly Malone and Lee Hill in "The Girl in the Limousine," an Imp mystery drama which has everything that a single-reel drama should have. Then there are the usual news weekl i es. "A Young Patriot." completed. This happened last Tuesday, and Wednesday she took the train for Baltimore, where she led a grand march, was the principal attraction at an exhibitors' convention, appeared at the Marcus Loew theatres, received the homage due a picture star from Baltimore, the city of theAnimat beautiful women, and went ed Weekly, on her way to Atlanta, the Univer Birmingham, and other cisal Current ties in which Marcus Loew Events and has theatrical holdings. Screen Mr. Loew spent a lot of Magazine real money in advertising No. 26. The Miss Mersereau, but Mr. Universal Loew knows the moving serial, picture game, and Miss "The Gray Mersereau's appearance in Ghost," has each of these cities has reached the given him a chance to buy 2d episode. a few more Liberty Bonds. Violet Mersereau who is in the South, ^ COST TO DOROTHY PHILLIPS FOR FILM GOWNS IS HEAVY. THE higher a screen actress becomes in her profession the greater are the demands upon her income to properly dress the parts in which she is featured, and such is the case with, Dorothy Phillips, Bluebird star, who is willing to testify that a large portion of her salary is expended for gowns and costumes. In the Bluebird Photoplay, "The Rescue," recently filmed by Ida May Park and fea-turing Miss Phillips with Lon Chaney and William H. Stowell, the actress wore eighteen different gowns, each being new and purchased solely for use in the photoplay. In her current picture, "Triumph," directed by Joseph De Grasse, Miss Phillips has twelve changes, each one different from anything she has worn before. Miss Phillips designs all of her own clothes, and they are made for her in New York, Chicago, San Francisco and Los Angeles; in fact, she says she orders her gowns from a tailor or dressmaker particularly suited to the design she has in mind. 'Miss Phillips has made a very careful study of the art of dress and she knows better than any one else what harmonizes best with hjer personal attractiveness, and furthermore what is equally as well suited to the photoplay in which she is to appear. The gown of a star never can be worn in two different pictures, which serves to increase the encroachment upon her bank account. Big of heart and generous to a fault. Miss Phillips usually gives her gowns away to actresses who cannot afford such luxuries and says in this way she feels fullyrecompensed for the expenditures.