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THE MOVING PICTURE WEEKLY
CANADIAN NOTES.
You never hear any difference of opinion on Screen Magazine — folks say it's great. It has something of interest to every one in your town — it pictures science, industries, inventions, cooking, horticulture — every subject of human endeavor is "covered" through
Once you show it in your theatre you will receive many requests to continue with the feature. Use it on any special night each week, and it will bring out the folks ju>t as strong as will a feature. It will enable you to "ease up" on your other pictures on that night. It's always a winner — always a boxoffice attraction. Don't fail to show it in your house. If your nearest Universal Exchange hasn't a print, fill in the
coupon.
3T. JOHN, N. B.— Mr. G. A. Margetts, manager St. John Branch for Canadian Universal Film Company, Ltd., was in Halifax a short time ago and found business a little better than it has been for several years at this season. He succeeded in booking the Animated Special, "The Russian Revolution," in the Orpheus Theatre, Halifax, for August 1st and 2d. The Animated Weekly is also booked in the Oi-pheus Theatre regularly, commencing with the new issue early in August. It has also been booked at the Imperial Theatre, St. John.
The Opera House in Wolfville, Nova Scotia, now under the management of A. J. Mason, has inaugurated a business getter that is worthy of consideration by other exhibitors. Mr. Mason has had his theatre taken over by the young ladies club, members of whom act as ticket takers and ushers. The young ladies are paid salaries, and these salaries are used for patriotic purposes. The society of young ladies is known as "The Give Services Girls' Club." , The scheme, as played by Mr. Mason, manager of this theatre, has a twofold benefit, namely, it helps out the patriotic funds and at the same time stirs up local enthusiasm among the home folks and certainly should make a splendid business puller.
■pORONTO, Ont.— Manager Roland Roberts of the Regent Theatre, Toronto, has signed a twelve months contract with the Universal Film Co. for the Animated Weekly. 'Manager Roberts is of the opinion that this weekly is the most up-to-date film of its kind in America to-day, and he was converted to the enterprise of the Universal by the wonderful Pershing Film which he showed at the Regent W'hich brought him such splendid results.
UNIVERSAL SCREEN MAGAZINE. No. 32.
(Copyright 1917, Universal Film Mfg. Co.)
Harvesting scallops, millions of which are taken each day from their beds along the Long Island shore, is one of the interesting topics in Universal Screen Magazine No. 32. Another is a new device for preventing bridge accidents. This method is exemplified when a bridge across the Chicago River opens to permit passage of a large ship, a giant boom safeguards the occupants of a rampant street-car and of automobiles, and prevents their dashing into the waters below. Woman's military activity in support of the soldier in the trenches, and the method of preparing pickles for the market, and their inspection by the Health Department, together with the series of "Heroes in Mud" by Willie Hopkins, complete an unusually interesting reel.