The Moving Picture Weekly (1916-1917)

44 ■THE MOVING PICTURE WEEKLY ffW' c £AGLE:r This is the Special BLUEBIRD production that has received the highest endorsement from officials at Washington — it is supported by the Daughters of the American Revolution — it has received an enthusiastic reception in every theatre it has been shown. If you want record-breaking crowdsa drama that pulls them in with tremendous power, book "The Eagle's Wings" through your nearest BLUEBIRD Exchange, or BLUEBIRD Photoplays, Inc. 1600 Broadway, New York. WHAT LIBERTY DID ON A SECOND BOOKING. lyiR. J. H. CROWLEY, manager of the Universal Film & Supply Company of Fort Smith, sends in a report of a booking in Midlank, Ark., which is an enthusiastic endorsement for the serial "Liberty." M. B. Turner, who operates the Turner Theatre in Midland, and the Turner Theatre in Greenwood, booked the Liberty serial to run in both houses, starting in Midland about five weeks ago. (This letter was written on July 24.) James Lee also operates a theatre in Midland, a town of about 400 population only, and built around a mining camp. Since Mr. Turner did very little business on "Liberty" through lack of advertising, Mr. Lee decided that he would take advantage of the mouth-tomouth advertising which had been given the picture by those who had seen it, and were still talking about it all over the town. He therefore started the first episode four weeks later than Mr. Turner for a return engagement, and states that he is doing four times the business of the first showing in the Turner Theatre. This certainly speaks well not only for the serial, but for the manner in which it was advertised by a man who had faith in it, and the nerve to go out and do some real advertising. Mr. Crowley is sending a letter stating the circumstances of this case to all of his accounts. How Universa BOOK NEAL HART. Consolidated Film & Supply Co., Dallas, Texas: Gentlemen — We wish to ask one question as follows: What's the use of paying big prices for advertised stars when you can take Neal Hart and clean up in competition with pictures of like character? A hint to the wise should be sufficient. Book Neal Hart and get the money that the other fellow pays to advertise his supposed star. You would think that a circus was in town or that a baseball game was being played when this picture went on our screen. Trusting that you will have many more as good as Hart, and with best wishes for your success, I remain, Yours respectfully, J. A. LEMKE, Mgr. Crystal Theatre. Waco, Texas. MADE HIM SWITCH. On March 14th Mr. W. T. Yoder, of the Universal Film & Supply Company of Oklahoma Citv, called on an exhibitor at Walters, Okla., J. A. Wal1am, Broadway Theatre. He found that Mr. Wallam had contracted for a Pathe production, and had arranged for his local weekly, The Cotton County Democrat, to run the story in connection with its showing. The first episode of this story had already been printed when the Universal salesman arrived in town. It is a great tribute both to his selling personality and the qualities of the serial, "Liberty," that the Broadway Theatre cancelled the Pathe booking and substituted "Liberty" therefor. By qmck work on the telephone, the Exchange co-operated with the local newspaper editor, and secured plates from the Western Newspaper Union of this city, for the fir%t chapter of "Liberty," so that the weekly was scarcely delayed in its issue. PLEASED WITH SERVICE. D. G. Walkley, Esq., Calgary, Alta.: My Dear Sir — Just wanted to say that I am very much pleased with the service you have given me this far, and if it continues such, or even better, I am sure it will be very much appreciated and will no doubt lead to bigger business in the future. Again thanking you, Yours very truly, TOM A. DINSMORE, Mgr. Rex Theatre. Banff, Canada.