The Moving Picture Weekly (1917-1918)

Record Details:

Title:
The Moving Picture Weekly
Date:
1917-1918
Author:
Moving Picture Weekly Pub. Co.
Publisher:
New York, The Moving Picture Weekly
Volume:
The Moving Picture Weekly (1917-1918)
Leaf #:
0003
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

-THE I N G PICT U U K -M' KT, K fvV that at least once each week you are POSITIVELY going to get the crowds. You are SURELY going to have a big, profitable night. You are going to turn the grayest, dullest, deadest kind of a day into one great, swirling, big business day that will mean Profits Prestige ~ Popularity for you and your house. When your patrons get to know that the BLUEBIRD DAY is to be a sure thing each week in your house they will say to their friends, "Come over to our favorite theatre on next BLUEBIRD DAY for you will surely see a real * photoplay — a real interesting story, and no makeshift." This kind of feeling among your patrons means that you are Building for Permanence They get the "Come Back Habit"; The most profitable kind of an habit that you can teach them to get. If you can keep your crowds away from your competitors — if you can drive from their minds all thoughts of any other house but yours, you will have solved the problem of filling your house at every performance. A BLUEBIRD DAY will do it. BLUEBIRD STARS MAE MURRAY DOROTHY PHILLIPS CARMEL MYERS FRANKLYN FARNUM VIOLET MERSEREAU MONROE SALISBURY RUTH CLIFFORD