The Moving Picture Weekly (1917-1918)

THE MOVING PICTURE WEEKLY ■27 V I O LET mmm CANADIAN NOTES. By R. S. PECK. TORONTO, ONT.— State Right Features production "Sirens of the Sea," played the entire week of November 19th at Shea's Hippodrome Theatre, Toronto, to wonderfully good business. The picture pleased greatly judging, from the various expressions heard among the audience. Next week, the manager of this theatre has booked the Bluebird Feature "The Savage,' 'and is following that with another State Right Feature production, "The Man Without a Country." A splendid demonstration of good showmanship was given this week by Harry Pomeroy, manager of the Globe Theatre. He booked the Bluebird, "The Sign of the Poppy" for a week's run, conamencing November 19th, and then got busy and designed a lobby display that hit his spectators square in the eyes. You could not pass the Globe Theatre without seeing Harry's display. He had everything from the ticket girl dressed up as a Chinese character to a Chinaman smoking the opium pipe. Although this Bluebird was an old one and the particular film was not in very good shape, the Globe was packed to capacity the entire week, and the business was of such volume that Mr. Pomeroy wanted to rebook the picture for another week's run, but this could not be done as the picture had already been booked elsewhere. Mr. Pomeroy is a firm believer in Bluebird Features and knows how to put across his idea. Mr. Caldwell, manager of the Lyceum Theatre, Gait, was a visitor to the office of the Canadian Universal Flm Co. Limited, where he made arrangements to book the State Right IN "THE GIRL BY THE ROADSIDE 99 THE big, throbbing drama of a young girl ignorant of crime whose conscience forces her to hunt down a counterfeiter, only to find the criminal in her own brother. A heartgripping story whose every scene mounts higher and higher in its suspense. Book this and start your Bluebird Day. BLUEBIRD PHOTOPtATS (Inc.) 1600 Broadway New Tork. 1 Feature "Come Through." Mr. Caldwell is a Universal booster. Dave Stewart, proprietor of the Red Mill Theatre, Hamilton, one of the staunch friends of Universal in Canada, dropped into the Toronto office a few days ago and made arrangements to book the Universal serial "The Mystery Ship." Mr. A ''RED ACE'' PUNCH "ITS A BLUEBIRD" Stewai-t has been a used of Universal serials for many years and has used many Universal serials in that time with gratifying results to his box office. H. Fischer, manager of State Right Features of Ontario, has been spending the past week in the Ottawa territory and has secured some excellent bookings for State Right productions in that territory. F. R. Lennon, assistant general manager for Canada of the Universal Film Co., Ltd., grabbed his grip and hit the trail this week for Western Ontario. This is to show the rest of the Universal office that he has not lost the knack of selling film. Mr. Lennon returned to the Toronto office Saturday with orders sticking from every pocket. This is the ending of Episode 9 where \ irginia is trying to escape ivitk tlie platinum in a canoe. She is run down by a motor boat-, the canoe cut in two and Virginia and the precious platinum dumped into the water. It took some nerve even for Marie Walcamp to allow the motor boat to do this stunt. If you don't think so, try it some time. WINNIPEG, MAN.— The Winnipeg office of the Canadian Universal Film Co., Ltd., has just closed a contract with the Manitoba Government for one program per week to be shown in the Brandon Asylum for the Insane. This program will consist principally of Educational reels, such as Screen Magazine, Weekly, and in addition Nestor and Joker comedies. This is quite an innovation on the part of the Manitoba Government, it being the first time exhibitions of this kind have been shown to the inmates of the Institution.