The Moving Picture Weekly (1917-1919)

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22 -THE MOVING PICTURE WEEKLY u The Great Air Robbery" Breaks all Records in two big Theatres January 12, 1920 TELEGRAM Universal Film Exchanges, Inc., 1600 Broadway, New York City. THE GREAT AIR ROBBERY BROKE ALL RECORDS FOR ATTENDANCE AND RECEIPTS AT STANDARD THEATRE, CLEVELAND, ALTHOUGH OPPOSITION TO SOLDIERS OF FORTUNE, WALLACE REID, NORMA TALMADGE, ANITA STEWART, WE WERE COMPELLED TO STOP SELLING TICKETS THREE TIMES. IT'S THE GREATEST PICTURE UNIVERSAL EVER MADE. THOMAS CARROLL, Manager. BREAKS SUPERBA RECORD AND IS RETAINED FOR SECOND WEEK THE attendance record of the Superba Theatre in Los Angeles was again smashed to smithereens when Universal-Jewel's sensational Locklear production, "The Great Air Robbery," played a week of unprecedented business at this Los Angeles Theatre. The record had been broken only a short time before by Dorothy Phillips in "Paid in Advance," and so near capacity had that record seemed that it was expected to last for some time. Then came the Lscklear picture and blotted this high mark out and even then thousands of people were unable to see the picture. So great was the demand that it was held over for the second week, and its opening on the next week presaged another broken record. Here are some of the comments made by persons in the audience as they passed out: "It is a wonderful picture." "The first all right of its kind and I'll say it's interesting." "Best picture I have seen this year and I've been to hundreds." "Nothing fake about that picture." "The picture is very interesting." "The picture very good for its kind." "Great picture." "Great Photosrrapiiy.M "Very very nice." "Some picture." "Very good." "You would have to wait a long time to get a kick out of that picture." "Wonderful." "I think it's the best picture I've ever seen." "Couldn't be any better." "Wonder show." Motion Picture News says of "THE GREAT AIR ROBBERY." Sensational Picture of Aeroplane Feats. J-JERE is a picture which no exhibitor can afford to overlook. In booking "The Great Air Robbery," and exploiting it as an amazing photoplay of death defying stunts in the air, patrons are sure to make a beaten path to his door. Once inside and they will look upon something new under the sun. It is not the story itself which will concern the majority of them; that is only a different version of the familiar mail coach robbery. What they will see is the transplanting of the old time action to the air. And what action it is. The plot revolves around a set of aeroplane bandits who plan to rob the trans-continental aerial mail, and the very nature of it sounds the clarion of revolutionary tactics concerning the screen. With the aeroplane here to stay the up-to-date producer will (Continued on page 30)