The Moving Picture Weekly (1917-1919)

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-THE MOVING PICTURE WEEKLY -33 For instance -Balsa wood, lighter than Cork EVER hear of this wood and its astonishing and useful qualities? Here's just a sample of the care and pains Universal takes to dig up for its New Screen Magazine the unusual, the interesting, the useful — to — know. It's easy enough to scratch together useless, unpractical subjects and call that a magazine, but it takes enterprise, "know-how' 'and money — and lots of it — to dig and dig and be satisfied with nothing short of both what's novel and useful — to include just the thing your patrons want to know — which is one of the reasons the New Screen Magazine has the drop on all competitors. The NEW SCREEN MAG AZINE