The Moving Picture Weekly (1917-1919)

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News is news only while it's new, and when the-man-at-the-movies sees a news-reel serving the world's big events fresh and hot from Time's griddle, with Scoops-those exclusive big-news pictures he sees nowhere else— he naturally goes out and talks about it. It took enterprise, experience and money to make International Film Service the most talked of news reels in the world— to make Scoop and International synonymous— but the outlay is amply justified by the prevailing nation-wide demand for that service at every Universal Exchange.