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16
-THE MOVING PICTURE WEEKLY
Gee, Charlotte, N. C. is a Swift Place, Set
This strip occupied five columns in The Charlotte Observer of Charlotte, N. C, and was run as part of the publicity and advertising of the Strand Theatre.
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Denver Books Serials in First Run Houses
•pHE film exchange guys are smiling.
There hath been a victory. Some years ago certain esteemed "critics" said: "You will ruin your house by running serial productions." And some exhibitors listened. Serials in first run
houses in Denver were unknown. Then along came a little piece of leather in the shape of a glove and all the prophesies were smashed to the press agented smithereens. "The Red Glove" was booked in the Strand, one of Den
Lobby of Denver's Strand Theatre, a first run house which has made good with serials. In this splendid display for "Lasca" note the unique cut-out for "The Lion Man."
ver's leading theatres. The serial made more than good.
Many were skeptical, however, and The Strand remained the onl" first run house that used serials. Then along came an ex-champion of the world. The prophesy was counted out. When "The Midnight Man' serial had finished at the The Strand the manager, Mr. Edw. Hibben, KNEW why certain pieces of coin were coming to the box office regularly each week.
He needed a new serial to keep up the good work. He looked at them all. He saw "The Lion Man."
Well, it's booked.
And, right down the street The New Isis, a first run Denver house of considerable reputation, is running another serial. ,
When Mr. Hibben booked "The Lion Man" he decided to put it over even bigger than the two preceding chapteded dramas. He prepared a huge "Lion Man" cutout with a four foot question mark in the handsome lobby of The Strand for two weeks prior to the showing. It was illuminated like a flashing sign used outside the theater. When he opened he transferred it to the front of the house where it will blaze for eighteen weeks.
Meredith Davis, his publicity man, has fourteen grey hairs figuring just what medium would be the most novel, most beneficial, for the starting of what he considers a Jewel-Serial. Probably he has it all doned out now.
The victory that hath came is Universal's clear through. "The Red Glove", "The Midnight Man" and "The Lion Man" are all Big U productions.