The Moving Picture Weekly (1917-1919)

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Drama ! VOU, the exhibitor, know better than any one else the effectiveness of word-ofmouth advertising — the kind that your patrons give when they see a picture they can't help talking about — the kind that makes them say to their friends — "You must see it." "Those who see 'Blind Husbands' will exploit it by word of mouth advertising," says the Motion Picture News in urging the exhibitor to go the limit on this offering, "it is a big picture and you can exploit it far in advance." Have YOU booked this wonder play? Have YOU realized its money possibilities? Carl Laemmle presents