The Moving Picture Weekly (1918-1919)

The Moving Picture Weekly INAnOHALASSOClATIORf A MAGAZINE FOR MOTION PICTURE EXHIBITORS jNOTIPiiTOyuwsm Published Weekly by the MOVING PICTURE WEEKLY PUBTI^ 1600 BROADWAY, NEW YORK CITY Paul Gulick, Editor Joe Brandt, Bus. Mgr. (Copyright 1918, Universal Film Mfg. Co. All Rights Reserved) Vol. 7. AUGUST 24, 1918. No. 1 Nswspaper Cooperation in Anti-Ye'low Dog Campaign, which Begins to Assume Large Proportions yHE practical "Win the War" campaign being conducted by the Jewel Productions, Inc., in connection with the visualization of "The Yellow Dog," has spread throughout the country so rapidly and grown to such huge proportions that the greatest expectations of the company have been surpassed, and Henry Irving Dodge, author of the now famous Saturday Evening Post story and founder of the campaign against the Yellow Dog menace, says that his fondest dreams have been more than realized. In addition to the Chambers of Commerce and patriotic societies that have already been reported as sponsors of the campaign in various cities, many great newspapers have taken up the work of organizing the boy power of their cities in co-operation with the leading picture theatres. In several cities this plan has been reversed by the most prominent exhibitor assuming charge of the campaign and securing the co-operation of all the newspapers in his territory. This latter plan gives the widest publicity to the movement and is made possible by the fact that every phase of the campaign that is suppressing the destructive influence of Hun propaganda, is entirely free of commercialism and is in no way associated with the picture that will later be released to do its share in converting the yellow dogs into thoroughbred patriots. One of the biggest Anti-Yellow Dog Clubs in the country to date is in Dallas, Texas, where the Dallas Dispatch is "whooping" up thp drive in association with the leading picture houses and legitimate theatres. A big street l^arade in which over one thousand members participated was conducted bv this Tjaner last week, and after being reviewed by the Mayor, Jos. E. Iiaw^her and Mr. Harry Olmstead, Chairman of the Council of Defense, the paraders were presented with membership badges that were honored by the Old Mill Theatre for admission at a soecial performance. Other special performances have been given as part of the bisr Yellow Dog rallies in Dallas, and still others are planned to keep the campaign going at full speed. In Buffalo, New York, The Buffalo Courier and The Buffalo Inquirer have started the drive on the Yellow Dogs as suggested by Mr. Dodge's story; while in Rochester, N. Y., the Rochester Herald has taken up the work of making that city 100 per cent. American through the efforts of an AntiYellow Dog Club, In Los Angeles the Express Tribune TITLES FOR SCENES FROM CURRENT EVENTS, No. 66, ON OPPOSITE PAGE, j James Montgomery Flagg *• repaints Marine Recruiting posters as corps of marines march by New York Library in War Savings Drive. O Out in Frisco they teach • each marine how to swim. Here you see them going through the movements on land before they get into water. Q Ambulance corps gives • first aid to abounded German prisoner picked up by American soldiers on the Marne Battle Field. A Miss Anna Joyce, fa • mous prima donna soloist while the Highland Band aids the United States Naval Band in boom to aid British recruiting in America. C Another job for the girls. • Hanging wallpaper comes easy to the chorus girls from the "Rock-a-bye Baby" Company. They might even form a Paper Hangers' Union. C President of the Standard • Air-Craft Company makes delivery to Post-Office Department of six new airplanes to be used in the air-mail service of the war department. NOTE. yHE third article on "Fronts That Pay," profusely illustrated bv courtesy of Menger, Ring and Weinstein by beautifully framed examples of the best in lobby display, will be found on pages 34-35. Thousands of exhibitors are reading this series and better lobbies should be th? result everywhere. has already started the movement and is waging a vigorous campaign against the spread of subtle German propaganda. In San Francisco, The Bulletin, The Chronicle, The Examiner, The Daily News, and The Call are co-operating with the San Francisco Branch of Jewel Productions in furthering the Yellow Dog Campaign, and throughout the middle-West and the South hundreds of newspapers are supporting the American offensive at home. One of the most pleasing features of the unique campaign to stem the tide of verbal Prussian propaganda is the enthusiasm of the theatre managers who have undertaken the formation of Anti-Yellow Dog Clubs. It is reported that in each case the exhibitor has gone into the campaign solely for the National good and without thought of the popularity it attracts to his theatre. As an illustration of the spirit in which the work is being undertaken by these men, Charles J. Giegerich, who is directing the campaign from New York City, makes public the following letter from Ross A. McVoy, manager of the Morgan and Cornell Theatres of Auburn, New York. ANTI-YELLOW DOG CLUB. • Dear Sir and Brother American: I am with you heart, soul and body. As for the Mayor and Chief of Police— two of the finest boys that ever lived — will they co-operate? — Will they? — You bet your last meal-ticket they will. Rush on at once, all the necessary articles to sign up the boys with, such as enrollment blanks, membership cards and everything to make it a huge success from the word "go." Send me the prepared newspaper stories you have and after that I'll show you copies of the press dope I work out locally and let you censor it as you deem most expedient. Be sure to send me three or four posters for recruiting. Our lobby will be a veritable "Yellow Dog" Death Sign as soon as I get your booklets, badges, etc. I will also visit the other towns in the county and help appoint organizers. I am, R. A. McVOY.