The Moving Picture Weekly (1918-1919)

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26 THE MOVING PICTURE WEEKLY An Open Letter to Messrs. Ruben & Finklestein Minneapolis^ Minn. Gentlemen: Isn *t it true that the people of the City of Minneapolis are just as keen for really fine pictures, as the people of Los Angeles, Boston, Chicago, New York, Philadelphia and the other Metropolitan centers ? If you grant that much, it necessarily follows that your public will welcome our UNIVERSAL SPECIAL ATTRACTIONS the same as these productions have been received in all these other cities. If Stars mean anything to you, then Mae Murray, Dorothy Phillips, Priscilla Dean, Herbert Rawlinson, Mary MacLaren and Harry Carey must appeal to your good business judgment as drawing cards De Luxe, If stories, (unusual stories) fine directing, lavish sets, and superb acting are what your public wants, then you must recognize the extraordinary character of UNIVERSAL SPECIAL ATTRACTIONS, particularly when each production stands entirely upon its own merits, the rental price being in exact pre portion to the power and value of the play. Whether your booking schedule is completed or not, it will pay you or your representatives to witness a private exhibition of these Productions if for no more than to compare these gilt edged pictures with all cf the finest pictures on the market. Call up the Universal Film Exchange, 719 Hennepin Avenue, Minneapolis, and allow them to arrange a private showing of some of the latest of our UNIVERSAL SPECIAL ATTRACTIONS. Very cordially yours.