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THE MOVING PICTURE WEEKLY—
-35
No. 3 — A good example of much display in little space. There are thousands of lobbies of this requirement.
stock, but selected and placed by experts they appeal as though built in as part of the original architectural plan.
Look now at the group of fronts and you will see some splendid examples of how not to do it. Compare the fine effect of the well chosen and
expertly fitted combinations with the hit and miss, space-taking, shabby appearance of the displays shown in the group. It is quite likely that the managers of these housss have installed these displays either with the mistaken idea of saving money, or because they thing that the nature of their display doesn't matter, or else they think that anything and everything goes so long as you have plenty of it. But the public is too apt to judge the entertainment by the exterior. And if the manager commits himself to shabbiness, and the "everything goes" policy the people will come to the conclusion that his entertainment is of the same caliber, and they will go on to ths next house where they can see by the care taken with the exterior that the manager is trying to please with his entertainment on the inside.
These general illustrations and comments are sufficient to put any exhibitor on the right track, and in future articles we shall give further exam
A'o. 4 — All these are stock frames, hut give the appearance of having been built into this srtvall but spacious-looking lobby.
pies and we shall be glad to receive photos of lobby displays from exhibitors who are proud of what they have accomplished and are willing to pass the information on to others.
In this group we have lumped together four glaring examples of careless, hit or miss arrangement that repels, rathe) than attracts. They have the same space, the same opportunity, and see the mess they all made of it. Each of these felloivs needs to see a lobby expert at once. Otherivise, the boneyard.
HIS DREAM,
pHILO McCULLOUGH, playing a juvenile lead in "The Dream Lady," a dramatic Bluebird photoplay, starring Carmel Myers, put in a vigorous schooling for his work at the Bluebird studios. Starting with Selig six years ago, he worked as a scenic artist until Colin Campbell,
who is now directing "The Yello\v Dog," saw him and gave him a small part. He remained for over two years, then switched to Kalem and played comedy with Ruth Roland. After good work in many successful pi'oductions he arrived at Universal City and appeared in support of Louise Lovely.
Philo McCuUough has been an assistant director, a scenic man, an assistant cameraman, an animal trainer, a high diver and an actor. His greatest achievement, he says, was his marriage to Gladys Fox, a clever little actress who is supporting Mary MacLaren. Gladys has a $25,000 wardrobe which Phil hopes will never wear out. Carmel, as a professional, says she will see what she can do about it.
AIDS RED CROSS. JACK MULHALL, the handsome young star who is appearing with Juanita Hansen in "The Brass Bullet," the thrilling Universal sei'ial of and and sea, is a diplomat. He proved it recently when, being good natured sort and always will" to help a good cause, he was called upon to usher at a big Red Cross benefit staged in Los Angeles.