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Vol. 15, No. 7
The Moving Picture Weekly
5
That Stayed Put!
For me there is a tremendous lot of sentiment in it. It is good to know that through all the crazy changes that have taken place in this great industry the Universal has been the solid mainstay of thousands upon thousands of theatres. Companies have gone and companies have flivvered; companies have shot up like rockets and down like sticks; companies have merged, unmerged and submerged — but the Universal has always been Johnny-on-the-spot— the exhibitors always knew where it stood— and the good things that it stood for.
And it's good to know that over this long and steady period of ten years, there has not been a single black mark against the UniversaPs policy or principles. We've never skyrocketed. We've never worked up alluring schemes to bind the exhibitor hand and foot. We've never been accused of illegitimate practices. We've simply produced the best pictures we knew how, and then distributed them on a live-and-let-live basis.
So when I turn the whole show over to the Universal employees for the months of April and May, I'm not a bit afraid they will depart from the traditions and square dealing which have made the Universal the Gibraltar of the industry. They will figure out something good for you — and it will be on the level!
If you feel glad to know that there's at least one company you can always rely on, one company that always stays put, get in touch with the employees during April and May and see what they've got for you!