The Moving Picture Weekly (1919-1922)

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Vol. 15, No. 15 The Moving Picture Weekly 3 vs at Summer Prices ! into SOLID PROGRAMS WHICH THEY WILL SHIP TO YOU I IN ONE SHIPMENT AT SUMMER PRICES! Instead of getting your feature from one company, your comedy from another, your other short product from still another and your news reels from still another, YOU'LL GET THE WHOLE SHOW IN ONE SHIPMENT. And the price will be cut down so low that it will be cheaper for you to keep your theatre open even in the worst of the hot weather than to close down and let your overhead keep on eating you up. Don't forget the growing popularity of the radio. If it has not struck you territory yet, it soon will. You cannot afford to shut up shop and let the radio take away your customers. You've got to work your brains overtime to keep what you've got, and you can't keep it by closing during the summer time. Look for the details of my suggestion elsewhere in this issue of the Weekly and then INVESTIGATE. Take my word I for it, THE WORST MOVE YOU CAN MAKE THIS SUMMER OF ALL SUMMERS IS TO SHUT UP SHOP. The summer time is plain hell for the Universal, just as much as it ever was for you, but you can bet your bottom dollar we don't go to sleep in the summer any more than we do in the heart of the winter season! Make It the Biggest Summer You Ever Had!