Moving Picture World (Oct-Dec 1914)

Record Details:

Title:
Moving Picture World
Date:
Oct-Dec 1914
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Oct-Dec 1914)
Leaf #:
000612
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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5S0 THE MOVING PICTURE WORLD Phenomenal Growth — Forty-eight out of 99 theatres in the city of St. Louis are using that Universal' program. Just think what a terrific percentage this is when you stop to consider all the other film manufacturers which are represented by exchanges in this district ! — In the uptown district there are eight big houses the finest in all America, even finer than the Strand of New York and THE UNIVERSAL IS BEING SHOWN IN SIN OF THE EIGHT ! -Isn't it beginning to dawn upon you that THE UNIVERSAL MUST HAVE THE CLASS OR IT COULD NEVER ATTRACT SUCH A MASS OF BUSINESS? Competitors arc cutting prices right and left to avoid losing customers to the Universal. But the Universal is getting full price from everyone and is relying solely on QUALITY to hold its tremendous share of the business! Use the brains God gave youl ■ — There are 61 moving picture houses in the city of Portland, Ore. — The Universal exchange is serving 21 of these with full service ; seven with a seventy-five per cent service; and four with fifty per cent of their service. — Statistics ordinarily are dry things but every exhibitor who knows how the Oregon field is covered by representatives of film concerns will gasp when he grasps the meaning of these figures. The Universal is so far ahead that it hasn't even a close second ! Competitors arc cutting prices right and left to avoid losing customers to the Universal. But the Universal is getting full price from everyone and is relying solely on QUALITY to hold its tremendous share of the business! Use the brains God gave you! Universal Film Manui Carl Laemmlc I "LARGEST FILM MANUFACTURIM 1600 BroadwaU ii =*