Moving Picture World (Oct-Dec 1914)

Record Details:

Title:
Moving Picture World
Date:
Oct-Dec 1914
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Oct-Dec 1914)
Leaf #:
000613
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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THE MOVING PICTURE WORLD 581 Df the Universal — There are 74 active moving picture theatres in New Orleans and the Universal has the honor of serving 31 REGULAR WEEKLY CUSTOMERS. — This does not include six other houses which are getting a commercial Universal service. It is also interesting to note that 41 of the 74 theatres in New Orleans are booked for "The Trey O'Hearts." — Moreover our southern friends, like our northern ones, are so overjoyed with the quality of that Universal program that all efforts on the part of competitors to pry them loose have failed miserably! Competitors are cutting prices right and left to avoid losing customers to the Universal. But the Universal is getting full price from everyone and is relying solely on QUALITY to hold its tremendous share of the business! Use the brains God gave you I — There are 120 active theatres in Detroit. Of this number 52 are using" Universal service. Over 43 per cent of the whole business is Universal. And the manager of the Detroit Universal exchange writes very modestly that he considers this "a fair showing." — This does not include the theatres that are booking our serials nor does it include theatres which WANT THE UNIVERSAL PROGRAM BUT CAN'T GET IT BECAUSE THEY ARE LOCATED TOO CLOSE TO HOUSES WHICH WE ARE NOW SUPPLYING. — Gentlemen, there's no use fighting against such facts as these. If you can possibly get the Universal service, grab it NOW! It is so far the best that there's no room for argument about it ! Competitors arc cutting prices right and left to avoid losing customers to the Universal. But the Universal is getting full price from everyone and is relying solely on QUALITY to hold its tremendous share of the business! Use the brains God gave you! facturing Company ^resident \oNCERN IN THE UNIVERSE Mew York City