Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
00018
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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10 MOVING PICTURE WORLD January 1, 1927 TIME’S UP! On December 31st, 1926, the circulation books of the several motion picture trade papers that are members of the Audit Bureau of Circulations must be closed for official audit by that organization. New Publisher’s Statements for the last six months will be made public in January and will soon be followed by the Bureau’s official circulation findings for the entire year. The Only Verified Circulation Figures Show: — MOVING PICTURE WORLD With 6,492 Net Paid Exhibitor Circulation MOTION PICTURE NEWS * With Less Net Paid Exhibitor Circulation EXHIBITORS HERALD * With Less Net Paid Exhibitor Circulation * Publicity Rules of the Audit Bureau of Circulations prevent quoting exact audit figures of competitor papers. Moving' Picture WORLD A Chalmers Publication FIRST SECOND THIRD