Moving Picture World (Jan-Feb 1927)

January 1, 1927 MOVING PICTURE WORLD 29 -TOM WALLER. \X/EfT COAJT REPRESENTATIVE: TELEPWOlNt GLADSTONE 0?>08 WE AD QUARTER? 318 TAFT. BLDG) Lil Dagover, Famous Star, In Hollywood Lil Dagover, for the last six years the leading feminine star for Ufa, the German film producing company, has been signed to a long term contract for Paramount and is in Los Angeles for her first work in America. She will play opposite Emil Jannings in his first American starring picture, “The Man Who Forgot God.” She’s Known Here Miss Dagover, a pupil of Max Reinhardt, who appeared in Reinhardt’s Salzburg’s festivals, has been seen in this country in “The Cabinet of Dr. Caligari,” “Tartuffe” and “Between the Worlds.” She has worked under the direction of Fitz Lang, Murnau, Ludwig Berger and other leading German producers. Her stage experience has been extensive. She played the title role in “The Captive” in Berlin and Vienna. Miss Dagover, described as one of the most beautiful women in Berlin, was born in J ava. Arthur W. Mackley, Pioneer, Is Victim Arthur W. Mackley who directed pictures for the Reliance and Mutual Companies when they were operated by D. W. Griffith, died at his home at 1658 Griffith Ave., this week. Mr. Mackley succumbed to an attack of pneumonia. He was sixty-seven years old. Mr. Mackley was one of the true pioneers of the film industry, having been an actor and a scenario writer in addition to director. Mary Pickford Seeks An Appropriate Story Doubtful If Star Will Get Before Camera Until February Or March, As She Searches For Right Idea WHEN Mary Pickford recently signed Sam Taylor to direct her next picture it was generally understood that Miss Pickford would be in grease paint before the first of the year. Now, however, we hear that Miss Pickford may not step before the camera until February or March. Taylor, in the meantime, has been loaned to MetroGoldwyn-Mayer for which company he will make Vincent Lawrence’s “Spring Fever” which will probably star William Haines. A star whose screen portrayals are regarded as a model by American mothers for American daughters necessarily has to be extremely cautious in selecting film material. A story worthy of being a Pickford box office attraction must have the simplest of ingredients and yet the kind Joyce Coad, seven-year-old screen star, entertains Prince and Princess Murat on the F. B. O. lot during their recent visit at Hollywood. of ingredients which will give Miss Pickford the opportunity to display all of her gifted personality. The cute little girl opening, the climax of sprightly but refined and cultured maidenhood must be surrounded by circumstances which will blend in such a way as to achieve everything which is the finest in a Pickford vehicle. Thus when it became generally known about a month ago that Miss Pickford was planning to make another production and that she was ready to read manuscripts which might possess the necessary essentials, writers not only in Hollywood but for miles around the film capital, hastily adjusted their typewriters to a Pickford keyboard, while others carefully went into their closets and trunks and started the search for the fat money maker. She Seeks Story In a big room at the PickfordFairbanks studios, Miss Pickford sipped much tea with Director Taylor while poring over manuscripts in the hope that she might find one with the little girl who grows to maturity, has an opportunity to wear fine clothes and at the same time be guided by Kind (Continued on page 33) Los Angeles Spends Heavily for Holidays What the film industry is doing for Los Angeles may be appreciated when it becomes known that the shops in this city did the greatest business in their history three days before Christmas. The banks of this city on that date alone e’eared very d'ose to $40,000,000 in checks. Townspeople figure that Christmas business this year when the totals become known, will greatly submerge that of 1925, which reached the maximum volume of $201,000,000. There is no way of checking the contributions of fi’m celebrities toward this amount, but Sunday papers carried advertisements showing stars using certain goods which were on sale. “ Princess Mary” Searches For Plot