Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
00073
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
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January 1, 1927 MOVING PICTURE WORLD 41 Reports Indicate Big First National Month Thousands of Cities in U. S. and Canada Booking Up Solid for Anniversary Celebration — Chiefs Happy SIMULTANEOUS with the celebration of the New Year, thousands of cities in every part of the United States and Canada began the observance of First National Month, designated by the company as the anniversary celebration of its organization. The holiday will be observed throughout the entire month with exhibitors giving programs built up solidly of First National features. Advance reports reaching First National’s Home Office in New York indicates that First National Month of 1927 will top all similar observances in past years. The sales cabinet, headed by Secretary Treasurer Samuel Spring and comprising Ned E. Depinet, A. W. Smith, Jr., and Ned Marin, report all territories giving First National Month the fullest measure of support. Tom Spring, manager of First National’s Boston exchange, reports that the C-B Theatres Corporation of Springfield, Mass., with houses in Springfield, Northampton, Chicopee, Holyoke, Westfield, Palmer and Ware have booked First National solid during the entire month of January for all their theatres. A record is believed to have been set up by the Bancroft Theatre, Kansas City, which signed up for twenty-one First National features out of a possible twenty-six January play-dates. In St. Louis the Skouras Brothers will observe First National Month at the following theatres : Ambassador, New Grand Central, West End Lyric and the Missouri. January releases will be shown, it is announced. President Robert Lieber and General and Production Manager Richard A. Rowland expressed themselves as extremely gratified at the support given First National Pictures by exhibitors everywhere. Cook in “White Gold” Clyde Cook brought his funny mustachios along to the De Mille Studio and was put to work in “White Gold,’’ the William K. Howard directed picture starring Jetta Goudal, with Kenneth Thomson. George Bancroft and George Nichols. “The Circus” Charlie Chaplin is putting the finishing touches to his United Artists special, “The Circus.” Trackless Train Touring France Metro-Goldwyn-Mayer’s Trackless Train is making a sensational hit in France, as well as in other European countries that it visited. Eddie Carrier, Conductor of the Train, reports in a cablegram to Wm. Ferguson, in charge of exploitation for M-G-M, that the reception in France repeats successes of the ballyhoo it received in Germany, England, Holland and Belgium. Madge Bellamy and some friends in “Bertha, the Sewing Machine Girl,” for Fox. )t H>tanbarb gambol of ^erbtce” Personal Contact Service l Passing The First Milestone A year ago. The Saland Film Laboratory. Was bom. We promised. QUALITY SERVICE FINANCE We h ave fulfilled our promise. And more. Our facilities. For negative developing. First prints. Complete title service. Release printing. Are unequalled . . . and . . . Our insurance rates. Are the lowest. In the East. SALAND FILM LABORATORIES, Inc. 729 7th Ave. New York Bryant 0825