Moving Picture World (Jan-Feb 1927)

44 MOVING PICTURE WORLD January 1, 1927 Rubel Says Showmen Are Booking “Special” Pathe Program, Second Week of “Laugh Month” /"\ N THE EVE of his departure for Hollywood, where he wall spend the holidays with the Stern brothers, Beno Rubel, secretary of the Stern Film Corporation, expressed great enthusiasm over the eagerness of exhibitors in booking the Christmas special, “Snookums’ Merry Christmas,” made by the Stern Brothers for the holiday season. “The demand for this picture has far exceeded our most sanguine hopes,” he said. “In fact, we have had to increase our total number of prints to take care of the rush of play-dates around the holiday season. Some of the exchanges, overwhelmed at the last minutes, have reported they found it necessary to turn down some requests for service on this two-reeler. “The comedy is being played in the finest theatres all over the country. It will be shown in Loew’s Warfield Theatre, San Francisco, for a week beginning on Christmas Day — the first Stern Brothers comedy ever booked into that house. “A few other outstanding screens which are showing or will show this special are the T. and D. Theatre, Oakland; the California Theatre, Stockton, Cal.; the Capitol Theatre, Nashville; the Metropolitan Theatre, Atlanta; Pantages Theatres in Toronto and Hamilton; Goddard’s Theatre, in Sacramento ; the California Theatres, in Berkeley and San Jose, and hundreds of other first runs from coast to coast.” Prompt Delivery Christie studio directors have delivered every comedy this season on the scheduled shipping date, according to data compiled at the studio. William Watson, Harold Beaudine, Walter Graham and Earle Rodney, directors, and Eddie Baker, Bill Holland and William Perry, assistants, are the ones chiefly responsible for this record in the seventh season of production by the Christie company for Educational release. “Her Father Said No” “Her Father Said No,” the H. C. Witwer feature comedy, an F. B. O. Gold Bond picture, finished a short time ago, was previewed at Bard’s Hollywood Theatre recently and even surpassed its producers’ fondest expectations. The hard-shell spectators got a big “kick” out of its humanness and romance. “The Bachelor’s Baby” “The Bachelor’s Baby” is the name of a new comedy which Frank R. Strayer has just finished directing at the Hollywood Studios of the Columbia Pictures Corporation. Harry Myers, Helene Chadwick and Midget Gustav, a 28pound comedian, are the principal fun-makers in the comedy, which was adapted from the story “Too Many Keys” by Garrett Elsdon Fort. The New Year Greetings Via International New Year’s messages to the American people have been sent through International Newsreel by the nation’s leaders. These messages are shown on the screen exclusively by International Newsreel through Universal, in the current issue, Number 1 — Volume 9. The President’s message follows : “THE WHITE HOUSE, “WASHINGTON. “Let us maintain all the high ideals which have been characteristic of our different races at home. Let us keep our desire to help other lands as a great and broad principle, not to help in one place and do harm in another, but to render assistance everywhere. Let us remember also that the best method of promoting this action is by giving undivided allegiance to America, maintaining its institutions, supporting its Government, and, by leaving it internally harmonious, making it eternally powerful in promoting a reign of justice and mercy throughout the earth. “CALVIN COOLIDGE.” Vice-President Dawes, > Secretary of Commerce Hoover, General Pershing and Governor Smith are included in the list. Tige, Buster and Mary Jane, of Buster Brown Comedies for Stern Bros., had a real partnership Christmas. T* HE SECOND WEEK of A “Laugh Month” finds Pathe ready with a short feature schedule presenting fine funfare. On this date — January 9— Hal Roach presents Charley Chase in “Many Scrappy Returns,” and Mack Sennett offers “Smith’s Pets,” with a star cast. “Shorts” offering condensed! fun are, “Sink or Swim,” one of Aesop’s Film Fables and Topicsof the Day, culled from the press of the world, “Rollin’ Along,” the current Grantland: Rice Sportlight, chapter 8 of the serial “The House Without a. Key,” Pathe Review No. 2, with its usual contents of interest, and two issues of Pathe News, complete the pleasing theatre “mirth-menu.” “Many Scrappy Returns” “Smith’s Pets” is one of the entertaining series of two-reel, action, domestic comedies known as “The Jimmy Smiths,” with Baby Mary Ann Jackson, Ruth Hiatt and Raymond McKee, directed by Alf Goulding. Hal Roach presents Charley Chase in “Many Scrappy Returns,” with a cast including Eugenia Gilbert, Eugene Palette, Bull Montana, Anita Garvin, Amber Normand and Vallentia Zimini, produced by James Parrott under the supervision of F. Richard Jones. Topics of the Day Topics of the Day No. 2 offers the latest wit and humor assembled from the four corners of the earth. In Pathe Review No. 2 some fascinating: subjects are presented — “Sky Painting,” the beauty of theskies as seen by a camera artist;: “Satisfying France’s Sweet: Tooth,” the source of France’ssugar supply, a Pathecolor unit showing natives harvesting the sugar cane fields of the West Indies; “Fashions of 1927,” the forecasts of Irene Castle, America’s best dressed woman; Pathe News Numbers 6 and T offer topical events of last minute world events. An O. Henry Story “Roses and Romance,” an O. Henry comedy of two reels, isnow going into production at Fox Films West Coast Studios. Carol Lincoln and Leslie Fenton have the leads under directions of Jess Robbins.