Moving Picture World (Jan-Feb 1927)

Record Details:

Title:
Moving Picture World
Date:
Jan-Feb 1927
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Jan-Feb 1927)
Leaf #:
00095
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

January 1, 1927 MOVING PICTURE WORLD 63 Put The Volga Boatman Into the Bull Ring in Mexico A SIMPLE AND EFFECTIVE DISPLAY FOR UNKNOWN SOLDIER Sandbags are easy to get and a few guns can be borrowed. The Temple Theatre, Lorain, Ohio, made a nice advance in business at a very small cost with this display. A display does not have to be costly to attract. Cartoon Contest for Poker Faces Printing a cartoon showing the familiar five-handed poker game was the way T. L. Kearse, of the Kearse Theatre, Charleston, W. Va., helped put over Poker Faces. The five men were numbered and all you had to do to win a free ticket to see the Universal was to tell which man held the winning hand and why you thought he did. The expressions ranged from a broad grill to a concentrated sorrow and most of the answers named one of the two extremes. The details are lacking, but we assume that the winner was selected in advance and properly identified, and the prize probably went to those who elected the man who was neither grouching nor smiling, but just sit* ting still and saying nothing. There were no graded prizes. All who picked the right player got a free ticket. Florists Aided All members of the Florists’ Association in Baltimore collaborated with John T. Moore to put over The Lily at the New Theatre. A special “Say it with flowers” card was printed up for the Fox release and sent all members of the Association, who sent one out with each delivery. The lily, rose and chrysanthemum were suggested as seasonable flowers with the lower half of the card devoted to the picture. Many of the dealers also use lily cutouts made from the regular window cards. Red Ink Red ink extras are not as prevalent as they were for a time, but Kenneth Talmadge, of the Pantages Theatre, Vancouver, sends in a red ink extra for The Last Edition which pretty near completely covers the front page. Evidently The Last Edition is still current, since the paper is of recent date. HERE IS A STUNT THAT PUT OVER THE VOLGA BOATMAN IN MEXICO CITY FOR A WOW George Pezet, general manager for Prodisco in Mexico, organized a parade to escort the film from the station to the exchange. The pictures! show thie floats and Icarni val figures used for the parade. In the upper picture is seen the bull ring half an hour before the entry on Sunday, November 27, when 30,000 saw this display.