Moving Picture World (Jan-Feb 1927)

oup Equipment Service for 'l/ou'-jheatre 0wner~~5ailder~Studio ~ CaJjoratorij ~ &xchanqe executive ~-Jrom yourJnqle SditecL bij dl. Van dnren PowdL Sinking Fund Keeps Your Head Above Flood XHIBITORS who are business men as well as showmen, have the best chance to survive in these days of opposition, competition and patronage distractions. The first thought of a business man using any sort of equipment in his activities is to create a sinking fund against the time when repair or replacement becomes necessary. More than any other business man, the exhibitor depends upon equipment. While the merchant bases his appeal on the quality of manufactured product, the exhibitor has to make his appeal through quality plus environment. Therefore the exhibitor must use not only the methods of the merchant in exploiting his product ; he must also employ the business principles of the man who uses equipment and that means he must be not only ready, but able, to replace or repair long before such action becomes imperative. Theatre Can’t Afford To Get Run Down By advertising, a merchant can sell a quality product in a run-down store, and he can get the same people back on another sale day. But the theatre man finds few in his seats, no matter how well he exploits, if the public does not caie foi his seating facilities, his music, his projection or the screen they have to stare at. Therefore it is imperative that the exhibitor cultivate public favor by providing in all these important parts of his picture environment, the very best kept at its best ! Too often an exhibitor is inclined to let equipment run along until replacement is manifestly essential to the continuation of business. Then he has to squirm and dig around to find the wherewithal to meet the sudden demand on the bank account. Figuring Ahead Will Save the Situation If you apportion a certain amount of intake against known depreciation and possible contingencies, you will find it easy to meet these demands, and meet them before it is too late to hold the patron who has torn a dress on a bad seat or injured a knee in a stumble over a bad place in the floor covering. Spread your maintenance cost over fifty-two weeks of the year. Figure what’s coming next month, next year— and the year after that — and provide against the coming expenditures by regular and easy saving. The sinking fund can be made your strongest ally in the battle to hold the public and show a profit. S* M,. P ♦ £♦ Bulletin is Building Interest in Society’s Activity The latest Bulletin of the Society of Motion Picture Engineers reflects credit on the enthusiasm with which P. A. McGuire and his associates of the Advertising and Publicity Committee worked upon its composition and arrangement. The Society of Motion Picture Engineers, realizing that its great work which it is accomplishing can best be extended through informing the interested industry more fully of its aims, its accomplishments, has created the department which fosters the Bulletin, and with P. A. McGuire at its head, ably aided by A. M. Beatty, Louis Cozens, John H. Kurlander, George Edwards, W. V. D. Kelley, R. S. Peck and J. C. Kroesen, the committee threw a wealth of enthusiasm into its task. Especially interesting is the section of the Bulletin which, under the heading, “As Others See Us,” gives the comments of the trade press on the activities of the society, showing conclusively the importance attached to the work of the growing membership of the S. M. P. E. WELCH, W. VA. — Samuel Polon and C. D. Brewster will soon take bids for new theatre to be erected on McDowell street, with seating capacity of 1,800, to include lobby and several stores. Lessee Mayor* John W. Blakely. Estimated cost $100,000. CARBON HILL, ALA. — Pastime Theatre is being razed to make way for new and more modern theatre structure. GALVA, ILL. — J. A. Miller & Son have general contract to erect up-to-date twostor’y moving picture theatre, with seating capacity of 500, located on Market street, east of Princess Theatre. Large stage suitable for vaudeville will be constructed, including orchestra pit. Pipe organ costing $4,000 will be installed. A. W. Trevor will be manager. FOR SALE— BELOW MANUFACTURING COST 8 brand new latest type 2 in series arc Motor Generators double 50 and double 75 ampere, 6izes 60 cycle 110 to 440 volt circuits. $250 to $310 each. 6 ACME PORTABLE PROJECTORS In original factory cases complete with lenses, 400 watt 110 v. lamps and universal motor drive. Regular price $225. Reduced price $110 each. Box 399, Moving Picture World, New York City. WHY PAY MORE? Roll Tickets Your Own Special Wording 1 00,000for$1 5.50 10,000 for $4.50, 20,000 for $7.50 50,000 for $10.00 Standard Rolls of 2,000 KEYSTONE TICKET CO. Dept. W., SHAMOKIN, PA. The Union Label if you want it Have been printing Roll Tickets for 10 years and no better can be had at any price. SAN FRANCISCO, CALIF.— MacDonald & Kahn, 130 Montgomery street, have contract for reinforced concrete theatre, with seating capacity of 1,500, to be erected on San Bruno avenue, near Beacon street, for Ackerman & Harris, Phelan Building. Estimated cost $250,000. WILLISTON, FLA. — George W. Livingston, of Newberry, has contract for theatre to be erected on site of Reddick Building on Noble avenue for Williston Development Corporation. REVERE, MASS. — Capabianco Construction Company, 46 Corn'hill street, Boston, has contract for one-story theatre to be erected on Broadway for J. A. Di Pesa, 20 Pembertno square, Boston. Estimated cost $155)522. BURLINGTON, N. ,C. — Stevenson Theatres. Inc., S. S. Stevenson, Carolina Theatre has awarded contract for theatre and office building, 59 by 167 feet. Theatre will have seating capacity 700 in main auditorium and 1,000 in balconies. Estimated cost, $150,000. MARLOW, OKLA. — Frank Miller, owner of Whiteway Theatre, has purchased Briscoe Building on West Main street and is converting same into an up-to-date theatre. PONCA CITY, OKLA. — Theatre is being constructed by Ponca City Theatres Association, Dr. J. A. Douglas, secretary. Lessee, Publix Theatres. Estimated cost, $85,000. PONCA CITY, OKLA.— J. F. Wyatt is erecting theatre. House will be under management of Bob Montgomery. Estimated cost, $25,000. BIRMINGHAM, ALA. — C. M. Allen & Sons, 408% North 19th street, have contract for making alterations and remodeling threestory theatre at 2012 North Third avenue for Palace Amusement Company. BUENA VISTA, FLA. — Fred F. Creswell, Alhambra Hotel, Miami, Fla., will rebuild one-story Biltmore Theatre, seating capacity 900. Estimated cost, $60,000.