Moving Picture World (Oct-Dec 1912)

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THE MOVING PICTURE WORLD $3 UNSOLD TERRITORY Arizona New Mexico Idaho Nevada Utah Wyoming Montana Maryland N. & S. Dakota Iowa Minnesota Nebraska Kansas Missouri Alaska Delaware & D. C. Illinois Greater New York Massachusetts Rhode Island Connecticut Canada | New Brunswick S. A. DeWALTOFF. Gen. Mir. ENGLAND BEACH SCENIC RAILWAY HEREAFTER September Sixteenth, Qarden Of Allah Film Co., Nineteen Hundred and Twelve. 145 West 45th Street, Mew York City, N.Y. GentleTr.en: In reference to your inquiry as to our satisfaction regarding "The Qarden Of Allah" as a feature, would say that we used Friday, Saturday, and Sunday, September 5,6 and 7 and was perfectly satisfied with it in every way. As for the box office end, they showed bigger returns on less advertising expenditure than on any feature I have ever shown. It is certainly a wonderful picture, the photography is splendid and taken altogether it is one of the best features I have ever had the pleasure of showing. Yours very truly, jS Gundlach Projection Lenses Guarantee You the Sharpest and Most Brilliant Picture it is Possible to Produce. If you want to improve your picture just order a lens for trial subject to approval and see the result with your own eyes. If you give the height and width of the screen, the size of the picture wanted and the distance from the machine to the centre of the screen we can furnish a lens of the exact focus for your operating conditions. Many Exhibitors have found it .in advantage to ask our advice about lenses before equipping new Theatres. Do not be afraid of a long throw. No matter what the distance is to the screen we can supply lenses of suitable focus and great illuminating power. All the best theatres in Rochester use our lenses and every customer has been satisfied of their superiority to ordinary lenses. THE LENS MAKES THE PICTURE, and you cannot get the best result out of the film unless you use Gundlach Lenses. You can order through any Film Exchange or Dealer in Motion Picture Supplies. Gundlach Projection Lenses will be furnished to order with the following machines subject to a little higher price than ordinary lenses: Powers Cameragraph, The Motiograph, The Simplex, The American Standard, The Edison. Our Lenses are used by the Kinemacolor Co. and a large number of the finest theatres in the United States and Canada. GUNDLACH-MANHATTAN OPTICAL CO., 808 Clinton Ave. So., Rochester, N. \;