Moving Picture World (Oct-Dec 1911)

Record Details:

Title:
Moving Picture World
Date:
Oct-Dec 1911
Publisher:
New York, Chalmers Publishing Company
Volume:
Moving Picture World (Oct-Dec 1911)
Leaf #:
000609
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",nyarc-museumofmodernar
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Moving Picture World, founded in 1907 by J.P. Chalmers, was one of the motion picture industry's first trade papers. Published on a weekly basis in New York City, Moving Picture World informed exhibitors about films available for rental and editorialized on behalf of the growing industry (improving the quality of movies through higher filmmaking standards, not government censorship, was a frequent topic). The paper reached its height in the mid-to-late-1910s--a fact reflected in the circulation figures and the huge amount of advertising that filled every issue during the period. In the 1920s, Moving Picture World lost ground to other competing weekly trade papers -- including Variety, Exhibitor's Herald, and Motion Picture News. In 1927, Moving Picture World ceased publication when it was acquired by Martin Quigley's Exhibitor's Herald. Across the 20 year run of Moving Picture World, readers can watch the transition from short film programs to feature films and witness the transition from the dominance of Edison's Trust to the rise of the "Independent" film companies that ultimately became the Hollywood studios. Silent film historians have utilized and cited Moving Picture World more frequently than any other trade paper, and the publication still has many insights left to offer. -- Eric Hoyt, 2012/2013
Date Added:
January 11, 2024
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THF MOVING PICTURE WORLD fu)7, HERE'S YOUR BABY! With a grin like a Cheshire cat — a grin born of pure joy, eagerness and enthusia>m — we announce His Royal Implets, the "Saturday Split Imp." Heavens! How we've waited for this moment, planned, schemed, worked! How we've asked your help and how you've given iti You all said "Give us Comedy, Comedy, Comedy — and split reels every Saturday." So we've done what you ordered. And that's why we say it's YOUR baby, this third Imp! Treat him well as long as he's good. BUT if he misbehaves— kick him nut! Our tir^t "Baby Imp" comes on S.\Tl'RD.\ Y. DECEMBER SECOND, and is named, "THE MASHER" (Copyright. 191 1, by I.M.P. Co.) About 650 feet long — and every foot a screaming comedy! Read the synopsis elsewhere and then please, please, please whisper to your exchange QUICKI We're going to set you wild with enthusiasm over our "Saturday Splits." A special company has been engaged to work on these and nothing else! First release Saturday. Dec. 2. Remember! €i BILL" TAFT ON THE SAME REELI We caught President Taft and a whole lot of notables dedicating the wonderful new Naval Training Station near Chicago. Had the exclusive picture rights from the United States Government. Good enough for a whole reel, but we roulfl u^c nnly 3.'o feet of it. "Uncle's Visit" (Cofyrighl, 1911, /. M. P. Co.) A rapid fire COMEDY. You'll wish it was twice as long. Released MONDAY, Nov. 27. Will you go after it as hard as you can? WANTED ! First class negatives, ideas, plots, scenarios — anything that will add to the lustre of the Imp? name and fame. Will pay best prices WE ASK EVERY IMP EXHIBITOR to wire his exchange immediately for a booking on our wonderful 2,000foot educational drama, "FROM THE BOTTOM OF THE SEA." released Monday, Nov. 20. Don't wait to see It. Take our word that it is a magnificent film. Meet your exchange half way by offering to pay extra for it. As great a drawing card as the famous "Fall of Troy" and similar features. Made through the courtesy and co-operation of the United States Government. Feature it BIG, BIG. RIG! "Over The Bills" (Cofyright, 1911, /. M. P. Co) One of the best mining dramas we've ever produced. Released THURSDAY, Nov. 30. Tell your exchange you won't be happy till you get it! WANTED ! The name and address of every exhibitor not on our regular weekly mailing list. Important matter being sent out weekly. Big news comine! IMP FILMS COMPANY 102 W. lOlst Street, New York, N. Y. CARL LAERfMLE, Pres.