The Moving picture world (January 1920-February 1920)

Record Details:

Title:
The Moving picture world
Date:
January 1920-February 1920
Publisher:
New York : The World Photographic Publishing Company
Volume:
The Moving picture world
Leaf #:
0008
Language:
English
Subjects:
Motion picture industry, Motion pictures
Collection:
Early Cinema
Format:
Periodicals
Contributor:
California State Library
Sponsor:
California State Library Califa/LSTA Grant
Coordinator:
Media History Digital Library
Date Added:
July 19, 2022
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THE MOVING PICTURE WORLD January 3, 1920 RITCHEY LITHO. CORR JAMES V. RITC«EY. Pres. DANIEL PETIGOR, Vioe-Prej. THE GREATEST ORGANIZATION OF POSTER ARTISTE AND POSTER PRINTERS IN THE WORLD TelepKorxe CKelseet 8388 406 west 3ist. Street. New York. To the Industry in general: — The primary — the essential — object of everybody connected with the motion pictures industry is to keep the auditorium full! We are doing it in the only way it can be done: By producing posters that are so powerful, so strong and so convincing that the passing public is literally forced Fo "enter the theatre that has them on display. To get the maximum box-office receipts, RITCHEY posters must be used! No matter how much time, thought and money is expended upon a program, it is all wasted if mediocre posters are used, for the public judge a show by the posters that advertise it! The RITCHEY LITHO. CORP. is the greatest organization of poster artists and poster printers in the world! Our poster advertising specialists are the only ones who can make the kind of posters that pack auditoriums. All the great poster artists of the country are in our organization. These are the men who are responsible for every great poster that has appeared upon the boards in the last twenty years. Great posters are inevitably RITCHEY posters!