The Moving picture world (January 1920-February 1920)

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THE opposite page shows a two-color reproduction of the full page color advertisement appearing in the current issues , of nationally-circulated magazines. Publishers say that each copy of a publication is read by from three to five individuals. That means that Selznick advertisements will be seen by from 30,000,000 to 40,000,000 men, women and children. In the publications listed below, all of which are carrying Selznick advertisements regularly, virtually every family in the United States is reached — and the list below does not include other advertising media used — such as theatre programs, electric signs, painted signs and billboards. Circulation Saturday Evening Post 2,000,000 Ladies' Home Journal 2,000,000 Pictorial Review 2,000,000 Country Gentleman 500,000 Red Book 500,000 Photoplay Magazine 300,000 Motion Picture Magazine 300,000 Blue Book 250,000 Picture-Play 200,000 Green Book 150,000 Making a total circulation of 8,200,000 Backed by this tremendous national advertising campaign, Selznick Pictures cannot fail to make more money for you.