The Moving picture world (January 1920-February 1920)

608 THE MOVING PICTURE WORLD January 24, 1920 habitants as expressed in boycott of imported goods indicates that the national spirit is far from dead and foreshadows a storm center of the world for many years to come. Pioneer Will Deal with Non-Theatrical Field DURING the last month the Pioneer System of Co-operative Exchanges have been trying out several experiments under the direction of the home office. One dealt with the possibilities lying in the non-theatrical field. A careful study of the market for Pioneer attractions in churches, schools and social work centres has convinced the Pioneer General Staff that the time is ripe for the establishment of a nontheatrical department to serve this important field. "The Boomerang," with Walthall, was the first Pioneer production to be shown outside of a theatre. This picture was shown to a large congregation at the Memorial Unitarian Church in Syracuse, N. Y. Several Methodist Churches as well as Reformed Synogogues are on the list for early bookings of others of the Pioneer pictures. Several pictures now being handled by the Pioneer will be revised and re-edited, and as soon as new prints are delivered the work will be taken up in earnest. New York Children See Safety First Pictures THE Capitol Theatre, New York City, was the scene on Saturday morning, Jan. 10 of a "safety first" demonstration before a remarkably large audience of school children. More than five thousand of the public school children of the city gathered in the theatre, under the chaperonage of their teachers to view the most thrilling and effective "safety first" picture that has been made. The picture, "Careless America," was made by the Universal Film Manufacturing Company, under the supervision of Harry Levey, head of the Industrial and Educational Department, and teaches the necessity for being careful in crossing city streets, driving automobiles on slippery pavements, getting off street cars, etc. One of the lessons of the picture drawn especially for children points to the dangers of bob-sledding on hills which cross busy streets. Realistically staged accidents serve well by way of illustration ; and in some instances the accidents are actual happenings. The exhibition was given under the auspices of Secretary of State Francis M. Hugo, a special committee of one hundred, and a school committee of principals and district superintendents of schools. The program, which included music by the Police Band, was much enjoyed by the children. Julia Arthur recited "The Battle Hymn of the Republic"; Catherine Conway, of the Morris High School, sang "America the Beautiful"; Dr. William L. Ettinger, City Superintendent, and Secretary of State Francis M. Hugo delivered effective addresses, all of which was preceded by the singing of "The Star Spangled Banner" by public school pupils. Commissioner of Police Richard E. Enright presided. Frozen Air for Precious Stones, The recent report from Amsterdam that the artificial making of diamonds can be aided by the use of liquid air low temperature, should stimulate interest in "Frozen Air," presented in Pathe Review No. 35, to be released January 25th. The picture shows the many strange uses of "liquid air" as applied in the Bureau of Standards, Washington, D. C. It registers 310 degrees below zero and amazing transformations occur to anything dipped into it. For instance, a fragrant rose is immersed and, after it is removed, it splinters like fine glass, when struck by any solid object. The rare coloring of the rose, when thus frozen and broken, makes the chipped bits look like precious stones. Many other interesting experiments are shown. Prizma Illustrates Orange Industry. The latest Prizma release, "The Orange," shows the cultivation of this popular fruit and the different steps in the creation of a bearing orchard, proceeding from the seed to the budding, transplanting and irrigation. Some beautiful panoramic landscapes, with wonderful stereoscopic effects, add much to make this a picture of great interest and charm in a land of golden fruit and snow-capped mountains. Think how pleasant it would be to spend a winter in a country where oranges were growing and fur coats and furnaces could be forgotten. Some Things Worth Knowing THAT at a meeting of motion picture men at the Waldorf Sunday afternoon, Jan. 11, a suggestion of Secretary of the Interior Lane's regarding the organization of the industry to combat social unrest, was adopted. This suggestion proposed that such a campaign begin on Feb. 12, with a countrywide exhibition of the story of America as exemplified in the life of Abraham Lincoln. The motion picture representatives then went into session to arrange the campaign, which originally suggested in Washington by a joint committee of the Senate and House. * ^ * That a projection machine for the Irving Park High School, St. Paul, Minn., is under contemplation. Albert Wunderlich. commissioner of the Board of Education, 80 Court House, St. Paul, has the matter in hand. * * 4i That Edward Bowes, director of the Capitol Theatre, entertained a party of convalescent soldiers from the Polyclinic Hospital at a matinge at his theatre on Tuesday, Jan. 13. * * * That during December more than five hundred new accounts were added to the "Topics of the Day" subscribers, which the Pathe Exchange, Inc., de Sessue Hayakawa Comes Forward with Another Strong Production in "The Beggar Prince." A "balancing act" illustrated, upper right; and some picturesque shots from this RobertsonCole Superior picture.