The Moving picture world (January 1920-February 1920)

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896 THE MOVING PICTURE WORLD February 7, 1920 E. S, Manheimer Reports Many Sales On First Schomer-Ross Production IF the state right territories continue to sell in the coming weeks as they have been selling on 'The Sacred Flame,' starring Emily Stevens, in the weeks just past, we won't have much to offer in the way of U. S. or Canadian rights. So far we have disposed of northern New Jersey and the state of New York, also southern New Jersey, eastern Pennsylvania, Virginia, District of Columbia, with a great many western territories now being bid for. Since we started display advertising in trade papers we have been the recipient of letters from every nook and corner of the country," says E. S. Manheimer. "I don't know of any other line of business that is so thoroughly covered by its trade papers as the film industry and I am positive that no business men follow their trade publications with such zeal as do trade paper men, and I feel that it is my privilege to compliment the film trade publications for their circulation and power in the industry. We have recently secured letters of inquiry from foreign parts on 'The Sacred Flame,' proving that our publications are not entirely confined to the States and Canada." In speaking of the production values of "The Sacred Flame," Abraham S. Schomer, author and director, says : "We produced 'The Sacred Flame' on a scale that matches up with any of the best productions of the year, while the main theme is of a character that enables exhibitors to play this production for a run instead of one or two days. The public is demanding better plays, better stars, better stories, stories that grip the heart and that hold more than a passing fancy in the way of entertainment. People love to be made to think while they are being entertained. That I claim," says Mr. Schomer, "is one of the biggest points in the success of The Sacred Flame.' We have provided one of the finest human interest vehicles brought to the screen for years, with every foot fraught with meaning and pleasure to those who behold this picture." Castinelli Film Is "The Hidden Light." The title of the new Schomer-Ross feature in which Dolores Cassinelli will he starred is "The Hidden Light." However, no information has been furnished by Mr. Schomer, the producer and author, as to its theme. It is said to be a story which will require elaborate sets, big scenes and beautiful locations, as well as gorgeous costumes, and will be a spectacular production, filled with thrills and exciting situations. Ben "Taggart, formerly with the stage production "Forbidden," is the leading man. Violet Clark Writing Continuity for Jans VIOLET TAGGART CLARK has begun work on the continuity for "Nothing a Year," by Charles Belmont Davis, which will be used to star Olive Tell in her second production for the Jans Pictures, Inc. Miss Clark has many successful adaptations to her credit, including the con tinuity for "Love Without Question," Miss Tell's first picture. Inasmuch as the story, "Nothing a Year" carries a leading character that is distinctly different, and owing to the individual character of the story, it was felt expedient to allow Miss Clark full sway in the preparation of the scenario. It is said that she has supplied real humor, pathos and general appeal in the story of "Love Without Question" that will make it stand out among film attractions. Grossman Finishes Second Marguerite Marsh Feature HARRY GROSSMAN announces that the feature "Face to Face" has just been completed at the studio of Grossman Pictures, Inc., at Ithaca. This is the second of a series of eight pictures being made by the company with Marguerite Marsh as the star. Coit Albertson is seen as the leading man in support of Miss Marsh. The first picture of the series, "Wits vs. Wits," was sold to Hallmark Pictures, and by them sold to the British .American Pictures Finance Corporation for American and Canadian rights. The entire series of eight pictures will be devoted to detective stories that are said to be out of the ordinary in theme and action. Each picture will be made under the personal supervision of Mr. Grossman. Big Exploitation Planned for Hall Room Boys Films JACK AND HARRY COHN announce their intention of inaugurating extensive advertising and publicity campaigns throughout the United States in regional and national motion picture trade papers for the further exploitation of the 1920 series of Hall Room Boys Comedies. There have been ten releases, which have met with great success. The publicity campaigns will be operated in conjunction with the famous cartoon, "The Hall Room Boys," by H. A. MacGill, in the newspapers. "Many persons have the idea that these comedies are animated cartoons," said Mr. Cohn. "They are not that in any sense. They bring to life the wholly mirthful and embarrassing predicaments that Percy and Ferdie Hall Room get through their mania for posing as millionaires, sportsmen, and everything else that lies beyond the powers of ribbon clerks to be. The roles of Percy and Ferdie are portrayed by two of the cleverest screen and stage entertainers it was possible to obtain." Clever Footage in "Alma" Film. "Alma, Where Do You Live?" has among its novelties a clever method of showing the recent war. The date of our entrance into the conflict is flashed on the screen, followed by snappy footage of bursting bombs and livid fightaction. Then with 1919 thrown on the sheet, an Angel of Peace in the person of Anna Le Boos, who liberates two white doves, is shown, and the story's action goes on. The "Alma" attraction IS said to have shown a remarkable response in the way of territorial offers since its recent campaign of advertising was invogued. Many Big Animal Scenes in "Return of Tarzan" NUMA PICTURES CORPORATION, who are completing "The Return of Tarzan," have kept in mind the jungle atmosphere of the "Tarzan" stories. The cast, headed by Gene Pollar and Karia Schramm, is augmented by such animal actors as the L.-K. lions, including three cubs who make their screen debut, the famous monkey Joe Martin, the big elephant Charley, fifty white horses, two camels, several apes and gorillas, and five determined old mules. Joe Martin is seen in many dramatic and humorous scenes with Tarzan, while Charley not only has big footage in the story, but has played an important role in the producing of the feature. "The Return of Tarzan" has a great variety of locales. The early portions transpire aboard an ocean liner. Next come Parisian adventures. Then the Algerian desert and last the return to the jungle. 'Ere't the 'Awk. Kiner Baggot in one of many roles in his Burston serial, "The Hawlc's Trail." Ivy Ward Injects Realism. Little Ivy Ward, one of the screen stars engaged especially for an episode m Reeve and Grey's Supreme serial, "The Mystery Mind," recently proved J. Robert Pauline's claim that suggestion is a powerful influence when dealing with a child. Ivy plays an emotional role in the prologue, and, under the direction of Fred W. Sittenbaum, the child became convinced that the scene was real and sobbed herself into a state bordering on hysteria. Mr. Sittenbaum, who had tried Pauline's methods to convince his cast what they "can do" had not acquired sufficient knowledge of hypnotic suggestion to soothe the child, so Pauline had to step in. His quiet manner and softly murmured suggestions quickly diverted Ivy's mind into its normally happy mood.