The Moving picture world (January 1920-February 1920)

February 7, 1920 THE MOVING PICTURE WORLD 927 Neilans ''The Rivers End'' Will Be Released on Publicity Wave Megargee to Paint "Round-Up" Titles. Lon Megargee, known as the "cowboy artist," who has himself punched cattle and ridden with the herd in Arizona, Colorado, Nevada and elsewhere, and who specializes on paintings on the order of Remington, Borein, etc., but whose work has a quality all its own, has been engaged to paint special illustrated titles for "The Round-Up, " George Melford's production for Paramount Artcraft, starring Roscoe Arbuckle. These titles will be one of the striking features of the picture and will be in strict keeping with the character and intent of the story. Power of Visualization as Outlined by Galton FRANCIS HOLLEY, director of the Bureau of Commercial Economics, in the Department of Public Instruction, Washington, sends to the Moving Picture World a quotation from Sir Francis Galton, which statement the director uncovered during one of his periodical excursions among the books of the Congressional Library. The excerpt is entitled "The Power of Visualization," and is herewith reprinted. We are sure our readers will agree with Mr. Holley it is worth it: "The free action of a vivid visualizing faculty is of much importance in connection with the higher processes of generalized thought. A visual image is the most perfect form of mental representation wherever the shape, position and relations of objects in space are concerned. The best workmen are those who visualize the whole of what they propose to do before they take a tool in their hands. Strategists, artists of all denominations, physicists who contrive new experiments, and, in short, all who do not follow routine, have need of it. The pleasure its use can afford is immense "I have many correspondents who say that the delight of recalling beautiful scenery and great works of art is the highest that they know; they carry whole picture galleries in their minds. Our bookish and wordy education tends to repress this valuable gift of nature. A faculty that is of importance in all technical and artistic occupations, that gives accuracy to our perceptions, and justice to our generalizations, is starved by lazy disuse, instead of being cultivated judiciously in such a way as will, on the whole, bring the best return. I believe that a serious study of the best means of developing and utilizing this faculty, without prejudice to the practice of abstract thought in symljols, is one of the many pressing desiderata in the yet unformed science of education." Spanish Noblemen Visit Studio. Two Spanish noblemen of note, Marquis de Pons and his uncle. Marquis de Villavieja, visited the West Coast studio of Famous Players-Lasky recently and spent an entire afternoon watching production work The two distinguished visitors have extensive interests in Mexico and are making a tour of the United States en route home. The filming of a big lawn fete scene for "A Lady in Love," Ethel Clayton's newest Paramount Artcraft picture, was especially interesting to the visitors. MARSHALL NEILAN'S initial independent production, "The River's End," is an adaptation of one of the most widely advertised novels during the past two months. The book by James Oliver Curwood is now getting wide exploitation in newspapers and magazines throughout the country and the film will be released when the crest of this publicity has been reached. The Marshall Neilan publicity department has effected a tie-up with the publishers whereby the latter will include in all advertising copy concerning the book a prominent mention of Mr. Neilan's film. In addition to this an initial order of 100,000 book marks is now in work. These book marks present a cut of Mr. Neilan with an advertisement on the photoplay and will be included in the daily shipments of different books. These book marks will also be supplied gratis to exhibitors who can imprint them on the back and use them as souvenirs or in connection with local book dealers, public libraries, etc. Recent advertising placed by the publishers include full page advertisements in seventeen of the largest newspapers in the country, quarter page advertisements in a half dozen important papers and full page advertisement in the largest national magazines. Pearson Succeeds Quimby As Pathe's Exchange Head STILL another fulfillment of the Pathe policy to promote efficient men from the ranks to vacancies "higher up" comes to light in the appointment of Elmer R. Pearson to the position of director of exchanges, made vacant by the resignation of Fred C. Qu'mby. Mr. Pearson is advanced to the position from his former station as feature sales manager, an office he has held since last June. When Fred C. Quimby resigned to become general manager of the Associated Exhibitors, Inc., a move that takes iiiiirll iiiiMiiilliiiiiiiiiiiiiuiiiiilllilJiiiJiiiiJiiiiiiiuiiiitiiiiliniiiiiiilllliir iiiiiu i iiMiiill E. R. Pearson effect January 31, Paul Brunei immediately designated Mr. Pearson to fill the vacancy. Mr. Brunet simultaneously promoted to the position of features sales manager Phil Ryan, who has been Mr. Pearson's assistant in the department of sales. Mr. Pearson told a representative of Moving Picture World that there would be no further changes in the Pathe exchange or sales organization. "Mr. Ryan takes my place and I take Mr. Quimby's place," said he. "The Pathe sales organization registers so high in general efficiency that there could be no changes made for any sufficient reason." Pearson Has Fine Record. "We all know what is to be done and will go ahead and do it," may be taken as a digest of Mr. Pearson's enthusiastic comments as he steps higher up and into greater responsibilities. His record in film distribution and salesmanship is long and creditable, beginning with General Film. He was with Pathe in Omaha, as branch manager, in 1914, transferring variously to management for George Kleine, Essanay, V. L. S. E., and First National in cities that include Kansas City, St. Louis and Chicago. With Kleine and Esanay he was general sales manager and his acquaintance embraces showmen throughout the country, as his travels have taken him practically everywhere. Mr. Pearson came with Pathe last June from Minneapolis and St. Paul, where he was manager of First National's branch interests. He immediately assumed the position of Pathe's feature sales manager, which he now vacates to become director of exchanges. "Cinema Murder" Smashing Records. The record-breaking pace which Cosmopolitan Productions, "The Cinema Murder," set for itself when it smashed all attendance records of the Rialto and the Rivoli theatres. New York, during its engagement the week before last at the former house, continued with its engagement last week at B. S. Moss' Broadway. On Sunday, January 25, the opening day, it drew over 9,000 paid admissions and hundreds were turned away for lack of accommodation. The business held up throughout the week. "Cosmopolitan Productions are to be congratulated," said B. S. Moss, "upon having turned out a photoplay of such entraordinary interest and appeal. Because of the exceptional combination of star, author, and director — Marion Davies, E. Phillips Oppenheim, and George D. Baker — we had anticipated big business at the Broadway. But our expectations were far exceeded." Vitagrraph to Release "Juggfernaut." "The Juggernaut" will be the first of a series of five Anita Stewart features to be released by Vitagraph during the first six months of the present year. It is a stirring play, with a realistic railroad wreck as the big thrill, and has been edited by Mr. and Mrs. George Randolph Chester. It will be shown next month.