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May 1, 1920
THE MOVING PICTURE WORLD
737
A Federal Electric "Silveray" Sign Never Fails To Draw a Crowd
Its exquisite suggestion of warmth; its irresistible appeal of attraction; its powerful display of the people's favorite star; draws many people to your theatre.
The Federal Electric "Silveray" sign is as beautifully brilliant by day as by night. It is an exceptionally attractive sign, made for attractive playhouses, to make them more attractive.
"Easy To Change"
It takes only a minute to change the letters. Your announcements are always right up to the second — and always correct.
"12 Months to Pay
99
The first payment brings this cheerful, tireless and silent salesman to your theatre. You have 12 months to make the remaining payments. During that time the sign works 24 hours a day for you — and at only a very small cost for electricity. Progressive theatre owners who aim to please the people cannot alTord to be without this sign. Fill out and mail coupon today.
FEDERAL ELECTRIC COMPANY
91 New Montgomery St. San Francisco, Cal.
8700 SOUTH STATE STREET, CHICAGO
BRANCHES IN ALL LARGE CITIES
627-649 W. 4.3rd St. New York City
(COUPON)
FEDERAL ELECTRIC COMPANY
ReprcsentinK Federal Sign System (Electric), 8700 S. State St., Chicago, III.
PIcisc spiui me full inl <irm;iti(m ( ii tlio Cliani^cnble Letter Silveray Sign f^r my theatre and your 12 months to pay plan.
Sign to project over sidewalk? Width of .sidewalk
Letters on one side or both sides of sign? Si^n to be attached to M: rquise cr (■.an< py?
Sign to be erected flat against l>uilding?
Name City State
Street and Number
Name of My Theatre
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