The Moving picture world (April 1920-May 1920)

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May 1, 1920 THE MOVING PICTURE WORLD 737 A Federal Electric "Silveray" Sign Never Fails To Draw a Crowd Its exquisite suggestion of warmth; its irresistible appeal of attraction; its powerful display of the people's favorite star; draws many people to your theatre. The Federal Electric "Silveray" sign is as beautifully brilliant by day as by night. It is an exceptionally attractive sign, made for attractive playhouses, to make them more attractive. "Easy To Change" It takes only a minute to change the letters. Your announcements are always right up to the second — and always correct. "12 Months to Pay 99 The first payment brings this cheerful, tireless and silent salesman to your theatre. You have 12 months to make the remaining payments. During that time the sign works 24 hours a day for you — and at only a very small cost for electricity. Progressive theatre owners who aim to please the people cannot alTord to be without this sign. Fill out and mail coupon today. FEDERAL ELECTRIC COMPANY 91 New Montgomery St. San Francisco, Cal. 8700 SOUTH STATE STREET, CHICAGO BRANCHES IN ALL LARGE CITIES 627-649 W. 4.3rd St. New York City (COUPON) FEDERAL ELECTRIC COMPANY ReprcsentinK Federal Sign System (Electric), 8700 S. State St., Chicago, III. PIcisc spiui me full inl <irm;iti(m ( ii tlio Cliani^cnble Letter Silveray Sign f^r my theatre and your 12 months to pay plan. Sign to project over sidewalk? Width of .sidewalk Letters on one side or both sides of sign? Si^n to be attached to M: rquise cr (■.an< py? Sign to be erected flat against l>uilding? Name City State Street and Number Name of My Theatre J