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December 18, 1920
MOVING PICTURE WORLD
831
It's a Wide Open Race!
Nation-wide Sweep of the Greatest Project for Aiding All the Industry Indicates
a Record Result
THE star popularity contests to be conducted by ballot through the daily newspapers of the United States will be open to all. They will be fairly conducted, without favoritism or prejudice, and in the exclusive interest neither of this publication nor of any producer or distributor of moving pictures. The objects of the star popularity contests are as follows:
1 — To determine who are today the real screen favorites, and the first six women and the first six men will be classed as winners in the order of their standing.
2 — To demonstrate to the daily newspapers the circulation value of a hook-up with the popularity of the moving picture screen and thereby improve the cordiality of the relationship between the two great mediums of human expression.
3 — To benefit the entire industry: the stars, the players, the plays, the producers, the manufacturers and especially the exhibitors by a national avalanche of publicity attention, thus stimulating business and helping everybody.
The project originated with Moving Picture World and Associated First National Pictures proved immediately co-operative, accepting on behalf of its 3,580 exhibitor members, and demonstrating its enthusiasm by starting without a day's delay to help the plan in every possible way.
Associated First National Pictures, Inc., through J. D. Williams, its manager, agreed entirely with the views of Moving Picture World that the plan should be carried out in every particular in the most open manner and in the broadest sense of fair play to every star in moving pictures and to every producer and selling organization.
Associated First National exhibitors are co-operating in enlisting the support of daily newspapers, and we invite all other exhibitors, no matter what their affiliation or no matter what pictures they run, to do likewise in order that no city of any consequence in the United States shall be without a contest.
It matters not to Moving Picture World or to the daily newspapers who wins — all will be benefited by a fair and impartial series of contests, openly conducted and honestly counted. The fairness of the newspapers of the United States is so well known that it need hardly be referred to, but we point it out as an added reason for enthusiasm over the trustworthiness of the result.
You, Mr. Exhibitor, no matter what your affiliation is, go to your newspapers, lay the information before them and get the contest started.
If at all in doubt, wire Moving Picture World fully and we will do for you what we are doing for thousands of exhibitors throughout the country — we'll take the matter up with your newspaper direct.
Further News of the Contests Will Be Found on Succeeding Pages