The Moving picture world (December 1920)

December 18, 1920 MOVING PICTURE WORLD 841 Saunders Chosen for Important Tour Publication Expert Will View Field for Moving Picture World Readers and Give First Hand Reports — Goes as Editor's Personal Representative AS a definite service to the moving picture industry through the widely read columns of Moving Picture World a tour of the key cities of the United States and Canada has been undertaken by Francis A. Saunders of Moving Picture World staff. On this tour Mr. Saunders will personally represent the Editor of Moving Picture World, carrying his message to the exhibitors and local distributors in the field and in turn, as a result of firsthand information on local conditions, of needs, as well as of successes, he will report directly — to the end that our readers will have a new, a fresh and a presenthour slant on all that is of real interest and which may prove helpful. Mr. Saunders was selected for this most important mission because of his full knowledge of moving pictures from studio to the public, his downright showmanship ability and his vigorous method of going uncompromisingly to the heart of a situation. He goes with the full credentials of Moving Picture World as its practical ambassador to the centers of activity in our industry. To Watch Big Issues Paid advertising on the screen, the Sour Sunday campaign of the bigot reformers, the great popularity contests which, under the auspices of this publication, are beginning in daily newspapers throughout the nation and other vital matters will receive his personal attention. The tour, which begins in Boston this week, will be continued in its first phase to Albany, Toronto, Buffalo, Pittsburgh and Philadelphia. The entire itinerary is completed and subsequent announcements will give advance information respecting Mr. Saunders' schedule. The first leg of the schedule is as follows: December 10-11 Boston, Hotel Lenox; December 12-13 Albany, Hotel Ten Eyck; December 15-16 Toronto; December 17-18 Buffalo, Hotel Lafayette; December 19-20-21 Pittsburgh, Hotel William Penn; December 22-23 Philadelphia, Hotel Ade'lphia. Mr. Saunders, in addition to his experience in moving pictures, is a recognized expert in the publication field to which his brilliant service with the famous Chilton publications gives ample testimony. The tour has been carefully planned and it has been made necessary by the enlarged activities of Moving Picture World which has grown even beyond the confident expectations of those who are seeking through its pages to serve all the industry all of the time and to combat its foes outside and inside without fear and without favor. With three definite campaigns originated and now being carried on in behalf of all the industry, our field activities must increase in proportion and in send ing Mr. Saunders to the field we will bring the field closer to our readers. This is in no sense a subscription campaign. New paid subscriptions are coming in so rapidly now that the circulation department is like a bee-hive for industry. There is no desire on the part of Moving Picture World for any circulation drive that will falsely stimulate its growth. For years our circulation has honestly topped the list and you as a reader of this publication know that paid subscriptions are the only kind we deal in. In three months alone 1,187 paid ex hibitor subscribers have been added and the list grows apace in response to the virile, helpful and fearless policies that obtain in its editorial departments. Mr. Saunders is instructed not to bother himself with this part of our growth. He will have plenty to do in carrying out his mission of service to you as will be demonstrated in the pages of Moving Picture World. We know Mr. Saunders is going to enjoy it and we know the field is going to enjoy Mr. Saunders as a regular man, (Continued on page 842) FRANCIS A. SAUNDERS W ho ivill tour the country and visit all the key cities in interest of Moving Picture W orld