The Moving picture world (November 1925-December 1925)

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MOJ-fXC PlCTURIi WORLD THROW AWAY THE DICTIONARY, BOYS! BIOOi6 goes the dictionary. Fewer words and more tacts is what exhibitors want anyhow. MetrO-Goldwvn-Mayer salesmen are saving their tonsils. The pictures do the talking. We release a new argument every week. And that's been going on since we gave you Lon Chaney in "The Unholy Three" back in August. And followed it with the most marvelous line-up of self-selling product ever put on spools. Norma shearer in "A Slave of Fashion," "Pretty Ladies," "Sun-Up," "The Mystic" speak for themselves. From coast to coast you hear "Never The Twain Shall Meet." ''Exchange of wives," "The T ower ot Lies," Ramon No\ arro in " The Midshipman," Buster Keaton in "Go West." They talk in hguresV* ••'*••''••••* :'/.•..*'.; And now get readv-'for:.*';I'^hae -Nlei^^^ It has been talking for itself for three months on Broadway at $2 a talk. No wonder there are a lot more Metro-Goldwyn-Maver exhibitors today than ever before in history. And more signing for The Qiiality Fifty-Two every day. Iff you're wondering how long this record-breaking pace can keep up. Listen. In the coming weeks we're going to release a line-up of babies that have even our past performance stopped. The pictures talk for us. That's why Metro-Goldwyn-Mayer is THE TALK OF THE INDUSTRY I