The Moving picture world (November 1925-December 1925)

so MOV IN picture world November 7, 1925 To Do Broadhurst Play ALLEN E RAY, Pcitiiescrial star of •'THE GREEN ARCHER." became an expert at archery during the recent filming of this thriller. "Wild Oats Lane" Will Be Neilan's First Production for Producers Dist. Corp. George Broadhurst's plaj "Wild Oats Lane" vvill.be Marshall Neilan's first production through Producers Distributing Corporation. After quietly working in New York City on the Metropolitan sequences of this picture, with Viola Dana and Robert Agnew in the featured roles, Neilan has left for California where the production will be completed at his Glendale Studios. "Wild Oats Lane" was dramatized by George Broadhurst from the clever novel by Gerald Beaumont, and produced at the Broadhurst Theatre on Broadway in 1923. The play is now in stock where it is proving popular with both regular stock companies and amateur producers. Patrons Pick Warner Pictures and Manager Books Entire 40 UNSOLICITED, H. L. Goldberg, of the World Realty Company, which operates the World, Sun, Empress, Muse and Moon theatres, in Omaha, Neb., has written to Earl A. Bell, Omaha branch manager for Warner Bros., telling why the full Warner product was selected for exhibition in those houses during the coming year. He explains that these selections were made not only because of the excellence of the attractions, but also because of the fight of the Warners in behalf of the independent exhibitor and the extraordinarily efTective advertising campaign which they are carrying on. In his letter, Mr. Goldberg says : "Just a few lines to state why we purchased the entire output of Warner Bros, for this season. I have screened a number of their first releases, have found them to be above the average in quality, and, from information that I have received from the west coast, I don't think there is the slightest question but what there will be few in the entire Forty that will not be good box office attractions and good audience entertainment. "I sincerely believe that Warner Bros, should have the support and cooperation of all independent exhibitors in their fight. They are to be especially complimented upon their wonderful newspaper campaign, which is bound to benefit all exhibitors who run their product, and produce actual box office returns." George Chrest, managing director of the Ohio Theatre, in Dover, Ohio, has just an nounced the closing of a contract booking the entire Warner Forty after putting in force the policy of asking his audiences what attractions they desired. The selection was made in response to their expression of preference, and in his artnouncement Mr. Chrest says : "Such wonderful productions as will be offered to you in the near future will more than convince you that I have endeavored to secure for you the very best in the way of entertainment." An important northwestern exhibiting company which has lately contracted for the entire Warner Forty is the Multnomah Theatres Corporation, which operates ten suburban theatres in Portland, Ore. Its contract was made with W. K. Beckwith, Warner branch manager in Portland. Pickford Film Popular New England Small Town Likes "Little Annie Rooney" "In my honest opinion the exhibitor who does not play 'Little Annie Rooney' is overlooking the best bet of the year," said Walter Haynes, manager of the Santuit Playhouse, Santuit, Mass., in a letter to United Artists Corporation Home Office in praise of Mary Pickford's new release. "Miss Pickford is to be congratulated on adding another great success to her list. 'Little Annie Rooney' not only combines the cleanest of comedy, pathos and fine entertainment — that was most pleasing to all my patrons — but the film was also most gratifying at the box-office. It established a new box-office record, playing to a hundred more people in a two days run than did another widely advertised feature in three days." " 'Little Annie Rooney' did capacity business and pleased my patrons 100 per cent.," said J. B. Eames of Littleton, N. H. "You are making no mistake in urging exhibitors to go after this picture as the biggest box office attraction Marv Pickford has made. Douglas MacLean Dined Executives of Famous Players-Lasky Corporation tendered a luncheon recently to Douglas MacLean, who is in New York for a rest and to attend the premiere of his first Paramount production "Seven Keys to Baldpate" at the Rivoli Theatre on November 1. .'\ttending the luncheon were Sydney R. Kent, Eugene Zukor, George W. Weeks, Phil Reisman, A. M. Botsford, Russell Holman, Charles E. McCarthy, Claud Saunders, Jeanne Cohen. John Butler. Henry Salisbury. John Clark, Mel Shauer, G. B. J. Frawley, George M. Spidell, Mike Lewis, George W. Weeks, Sam Dembow and Mr. R6ss. DOLORES COSTELLO Daughter of the first of the famous screen stars, Maurice Costello, Dolores 2inll be seen in J. Skiart Blackton's production, "Maryland, My Maryland." for Warner Brothers. It is reported that Mr. Costello ivill direct this picture.