The Moving picture world (November 1925-December 1925)

70 MOVING PICTURE WORLD November 7, 1925 iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiioiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^ 1 Novelties Vital, Says John Arthur | g g g '^T' HE case of short film subjects in the Dominion of Canada is sharply de g g I lineated in a great many instances among aggressive exhibitors in both large g g * and small cities who are anxious to get the utmost out of their selected 1 S programs. The matter is ably summed up by John Arthur, manager of the Hip i 1 podrome, Toronto, one of the most important of all moving picture halls in the g I Dominion. 1 M "Novelties on the program are of inestimable value," savs Mr. Arthur. "These 1 ; may be achieved by clever selection of the films exhibited, by introducing an in M g strumental or vocal number or by employing a pretentious prologue, thus rounding | 1 out the evening's entertainment. The exhibitor who understands thoroughly the g B psychology of entertainment will never permit his patrons to become bored, rest g g less or dissatisfied. g B "Balancing an elaborate bill involves more psychology. In my own experience 3 g I have found that the ideal program for larger cities consists of an overture occupy | m ing ten minutes, a weekly review for ten minutes, a bright divertissement running | g five or six minutes, by a short reel topical or cartoon, then an organ solo, the § g comedy and the prologue or musical presentation leading into the feature picture. 1 g You will see by this arrangement that the first part of the program is very peppy g g and that the program gradually works around to a proper setting for the dr2miatic g g feature. If it happens that the feature is in comedy vein, the type of divertissement g g may be reversed, thereby preserving diversified entertainment. g g Jack Arthur has a real way of advertising the numbers that are to be presented I g during the week. Invariably the newspaper displays contain the line, "Program S 1 and Presentation by John Arthur." This means that the short features, the music g g and the diverting extras have been planned by Mr. Arthur himself and the patrons g g look for his handiwork. The numbers on the program are listed as "Units of 1 g DeLuxe Entertainment" or under some other expressive title, and they are an g m nounced in some such way: Unit No. 1 — Overture, "Festival," Famed Hippodrome g S Orchestra, John Arthur and Lloyd Collins conducting; Unit No. 2 — Hippodrome g I News Review; Unit No. 3 — Aesop's Fables; Unit No. 4 — Ernest Hunt at the S B Wurlitzer; Unit No. 5 — "The Talking Point;" Unit No. 6 — Comedy Creation; Unit g g No. 7 — Presentation to the Feature, with Arnold Becker, Leon Leonidoff and Flor g g ence Rogge. This is all introductory and then comes the main attraction, the fea f I ture film production. g flllllllllllllllll!IIIIIIIIIIIIRII!ll[!:il>!i:illlUIIIIIIIIIIIIIIIIIII'!II!linilllllllllHIIIIIII^^ Cook and Roach Comedies Head Pathe Program CLYDE COOK in "Should Sailors Marry?" his second two-reel starring vehicle under the Hal Roach banner and "Are Parents Pickles?" a Hal Roach single-reeler with Jobyna Ralston and Jimmie Parrott, supply comedy on the Pathe short feature release schedule for the week of November 8th, Other releases of the week are the seventh chapter of the thrilling Patheserial "Wild West," "Aesop's Film Fables," Pathe Review, "Topics of the Day" and two issues of Pathe News. "Should Sailors Marry?" gives Clyde Cook a wide range of scenes in which to dis for Nov. 8 Week play his versatility. Cook appears a jolly sailor who joined the; navy to see the world and spent four years in a submarine. Cook is supported by Noah Young as the wrestlerhusband, and Fay Holderness as the wife. James Parrott directed. "Are Parents Pickles?" is a one-reel comedy with Jobyna Ralston and Jimmie Parrott. Jobyna is a girl who loves music. Gilbert Pratt directed. "The Champion Cowboy" is the title of the seventh chapter of the spectacular Patheserial "Wild West" staged on the 101 Ranch, with the Miller Brothers' Wild West Show supporting the cast of screen players. One of the features of this chapter is a rodeo in which remarkable skill is shown in real contests to determine who is the champion cowboy of Oklahoma. Jack Mulhall is the "champion cowboy" and Helen Ferguson is the featured feminine lead. C. W. Patton is the producer. Pathe Review No. 45 shows a distinctive Pathecolor series entitled "American Wild Flowers," featuring "The Thistle" in this issue. "Our Gang at Home" is the processcamera subject which shows the Hal Roach kiddies and their director Robert McGowan in strange stunts photographed by Alvin V. Knechtel. "Forest Food Supplies" completes the reel. "The Honor System" is the release of "Aesop's Film Fables." "Topics of the Day" and two issues of Pathe News complete the schedule of Pathe for the week of Nov. 8. Fox Comedy Players Signed to Portray Various Roles Among the latest comedy players to be signed to play various roles by Fox Films are : Florence Gilbert, the "Van Bibber Girl," Carroll Nye, William Colvin and Maine Geary will be seen in featured roles in Daniel Keefe's latest Fox-O. Henry comedy, "Cupid a la Carte." . Production will start immediately. Kathryn Perry and Hallan Cooley as "Helen and Warren" in the fifth of the new Married Life Series with Grace Goodall, Grace Darmond, Sidney Bracey and Micky McBan in support have been chosen by Director Tom Buckingham who will wield the megaphone over this production. Director Buckingham and Albert Ray will alternate in the direction of the "Helen and Warren" series, under the personal supervision of Comedy Director General George E. Marshall, at the William Fox West Coast Studios. "Life's Greatest Thrills" Goes Over Big in Europe "Life's Greatest Thrills," the amazing motion picture of International Newsreel that has created such a sensation throughout the United States, is duplicating its spectacular success in Europe. Through arrangements made with the Paris office of International Newsreel, a gala presentation of "Life's Greatest Thrills" was given by the Societe de Fetes Versaillaises at Alhambra Hall, Versailles, on October 5 and 6, for the benefit of the French soldiers in Morocco. "Life's Greatest Thrills" was made the feature number on the program, which included selections by Mile. Demougeot and Mons. Henri Peyre of the Paris Opera, Mons. De Buaz, famous violinist, and other soloists. Albert Ray Completes Helen and Warren Film "Hold Everybody" with Kathryn Perry and Hallam Cooley again as "Helen and Warren" has been completed at the Fox Film West Coast Studios. "Hold Everybody" is the fourth of the comedy series taken from the famous Mabel Herbert Urner, "Married Life of Helen and Warren" stories to be directed by Albert Ray. Supporting Miss Perry and Mr. Cooley in "Hold Everybody" were Grace Darmond, Sidney Bracy and Frank Rice. Marshall is supervising production. Supports Johnny Arthur Helen Foster, between Tuxedo Comedies in which she is supporting Johnny Arthur, is co-starring with Cliff Bowes in Cameo Comedies und'-r the direction of Jess Robbins. piiiiiniiiiiiiiiiHnniiiiiiiiiiiiiniinnniiiiiiiiiiiiniiiiiiim I' I g January, 1926 | I Is I I SHORT FEATURE | I MONTH I I Prepare for It | I NOW I niniiniiinniHiniiiiiiiiiiiiiiiiiiiiiiiin^ CHARLIE CHAPLIN I'n "A Dog's Life Released Nov, Z2 -^afhepicture