The Moving picture world (November 1925-December 1925)

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102 f MOVING PICTURE WORLD November 14, 1925 ARE YOU CLAIMING "TKe Best Projection In Town'*? A selling point with the public tha t is far too often neglected is Perfect Projection. You book good pictures; you advertise them; you stunt them, and you ballyhoo them. But— Do you back them up with Perfect Projection? Are you telling your public not only how good your pictures are but also how clearly and perfectly you are projecting them? It's an appealing argument to Mr. and Mrs. Public. Many times it's the deciding factor with them. Furthermore they will advertise it for you. Perfect Projection will give your theatre the very best kind of word-of -mouth advertising. For quickest and best results consult F. H. Richardson's 4th Edition HANDBOOK OF PROJECTION -the straight-line approach to Perfect Projection. Price $^-00 Postpaid AT YOUR DEALERS OR DIRECT FROM CHALMERS PUBLISHING CO. 516 FIFTH AVENUE NEW YORK CITY