The Moving picture world (November 1926-December 1926)

56 MOVING PICTURE WORLD Attention to Little Things Makes S. S. Theatres Grow IN RENOVATING the recently acquired Normandy Theatre, the Small-Strousberg interests, owning a circuit of thirty-five Brooklyn, N. Y., theatres, displayed an attention to the little things which make good projection better that reveals the secret of their steady growth. As soon as they secured the Normandy, Messrs. Small and Strousberg got hold of a man in sympathy with their ideas and in Mr. A. G. Crowe the house achieved a manager who believes strongly in the policy of keeping the projection apparatus and projection room in top notch condition. So, while tinsmiths, roofers, plumbers, carpenters, decorators and the like were tinning, carping, roofing, plumbing, and so on, the projectionist and his assistant were given attention in the matter of projection room needs. Policy "Perfect Projection" The policy of the Small-Strousberg executives being "Perfect projection as well as comfort and courtesy for patrons," Mr. Crowe immediately had projection room improvements made. The room was painted freshly. New Simplex 2,000 foot magazines replaced old, wornout equipment, and a set of higher-capacity rheostats was installed. Snaplite lenses of the latest type were procured and fitted to the projectors. Alt the worn parts on the projectors have been replaced by genuine new parts. Projectionist Enthused "With all these improvements, taken in connection with the improvement made by fixing up the screen, and new prints which we are receiving on account of the Normandy being first run in this neighborhood," said Richard Kuester, chief projectionist, "I am put on my mettle and with my side-kick. Billy Budge, here, who feels the same way, I am bound to do everything humanly possible to get the audience what my employers wish them to have — and that is a perfect picture on the screen. "If every manager took as much interest in the projection room as Mr. Crowe does," said Mr. Kuester, "Projector replacement FINE FILM STUDIO. BRICK BUILT ON LATEST AMERICAN LINES, 3 STAGES ISC X 70' each — concreted exterior sta^e 200' x 100'. Finest situation in England — any location within 60 miles. Equipped with Kghting, flats, theatre, offices, complete darkrooms. Price, $100,000. Apply Bnx 4, Osbome-Peacock Co., Ltd.. 11, Piccadilly, Manchester. PATENTS and TRADE MARKS Protect Your Most Valuable Assets I offer expert professional service and invite correspondence from anyone contemplating the registration of a trade mark or the patenting of an invention. LESTER L. SARGENT Registered Patent Attorney S24 Tenth Street Washington, D. C. and rejuvenation would not be a continual battle, and every projectionist would take the same pride in his work that Budge and I do with our newly decorated theatre and our finer projection room equipment." Stumblers Safeguarded Other lilliputian items that might make big troubles were taken care of with the removal of all worn out floor coverings and the renewal of these important things. Mr. Crowe feels that he can offer Brooklyn patrons not only good pictures projected without delays on dependable projectors, but, as well, that his theatre won't run into danger of damage suits through neglect of little things that safeguard patrons. Lincoln Strand Reopens The Grand Theatre, Lincoln, III, of which Matthew Reinhardt is the owner and William J. Gabel, manager, opened the season on September 28. The Gabel Amusement Co. will conduct the theatre, which will play road attractions, vaudeville and pictures. The theatre has been recently redecorated and painted inside and out. Dyker Theatre to Be Cool Pulch & Huebner are installing ArcticNu-Air Cooling and Ventilating Systems in their new, beautiful 2,S00-seat Dyker Theatre, Brooklyn, N. Y., which will open within a short time. Equipping Theatres GLOBE. ARIZ. — Walls of Martin Theatre are being remodeleU and ceiling redecorated. ALEDO, ILL. — Two projection machines will be installed in Jewell Theatre and new curtain hung. BROWNWOOD, TEXAS. — American Theatre is being remodeled. L. D. Brown, owner Queen Theatre, has leased house and will reopen it as New Dixie Theatre. HENRTETTA. OKL.A. — Extensive Improvements will be made to Morgan Theatre. SHAWNEE, OKLA.— Lobby of Savoy Theatre will be rebuilt. HEBRONVILLE, TEXAS. — Reported that Casino Theatre will be enlarged. Improve Film Exchange ♦PHII^DELPHIA. PA. — Alexander Davles, Jarvis Building, 12th and Vine streets, has general contract for altet^tions and brick and stone-trim addition, 58 by 90 feet, to film exchange building at northwest corner 12th and Vine streets, for Claude J. Jarvis, 1211 Vine street. FOR SALE Fotir DeVry portable projecting machines. Cost $250.00 each; but slightly used; in good condition; attractive price. Box 396, Moving Picture World, 516 Fifth Ave., New York City. November 6, 1926 In the Market for Equipment ST. JOSErn, MO. — Plans for new moving picture theatre being erected on St. Joseph avenue, between Jefferson and Fillmore streets, have been changed. Structure will be longer than originally Intended, Increasing seating capacity from 500 to 700. GREENSBORO, N. C— W. E. Garrett, 331 South Elm street, and associates, are converting store building into three-story theatre, 25 by 135 feet. Theatre cost estimated at $10,000. Equipment and furnishings estimated at $6,000. RALEIGH, N. C. — John E. Beaman, State Theatre Building has started construction work on moving picture theatre on West Martin street for Aronson & Brown. Will renovate present T. W. C. A. building on front lot as entrance to lobby. Estimated cost $60,000. CHATTANOOGA, TENN.— George H. Klemm 1511 Union avenue, and J. A. Pickle have awarded contract to Martin & Warlick Company, James Building, for moving picture theatre in 4900 block on RossvlUe Boulevard. Estimated cost $40,000. DALLAS, TEXAS.— M. S. White, 1805% Commerce street, wljl erect moving picture theatre at 1900-02 Second avenue. Estimated cost $16,486. WACO, TEXAS — W, C. Abell, 3400 Washington avenue, has awarded contract to Peck Phillips for erecting one-story brick and stone-trim theatre and store building at 18th and Concord streets. Theatre will have seating capacity of 900. Estimated cost $40,000. SPRINGFIELD, ILL. — Reisch Investment Company. Reisch Building, has plans by Carl Myers, Myers, building, for brick addition to Empress Theatre at 1106 E. S. Grand avenue. Estimated cost $20,000. KENOSHA, WIS. — United Studios Company, 28 West Lake street, Chicago. 111., has contract tor three-story brick and cut-stone trim theatre, store and apartment building, 85 by 239 feet, to be erected for Universal Chain Theatrical Enterprises, Inc., New York. Estimated cost $600,000. RACINE, WIS. — Gottschalk & Company. Ill West Washington street, Chicago, 111., has contract for brick, reinforced concrete and terra-cotta trim theatre. 120 by 145 feet, to be erected at Fifth and Lake streets, for Rlalto Amusement Company, 505 Main street. Estimated cost $350,000. HOUSTON, TEXAS. — Hewitt Construction Company, 532 Bankers Building, has contract for ten-story brick, reinforced concrete and stone-trim theatre and office building, 75 by 100 feet, to be erected jn Fannin street, between Walter and McKlnney streets, for J. H. Jones, Bankers Mortgage Building. Estimated cost $650,000. CLASSIFIED ADVERTISEMENTS Help and Situations Wanted Only 3c per word per insertion Minimum charge 60c Terms, Strictly Cash with Order Copt must reach ua br Tuesday noon to Uuure niihllcntlon In that wei-k't Issue. SITUATIONS WANTED ORGANIST — Positively first-class picture player, feature soloist. Conservatory graduate. Accomplished musician. Box office attraction. Union. Splendid library. Organ and salary must be good. Write or wire. Organist, 117 So. Uth Street, Cambridge, Ohio.