The Moving picture world (November 1926-December 1926)

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^.y^onnnuea from jront cover) THOUSANDS ARE ENTERING IVI-G-IVI^> FAN MAGAZINE CONTESTS! — the most sensational national advertising of years is bringing real money to box-offices I M ETRO-Goldwyn-Mayer again IS first with the big, new idea! NATIONAL advertising THAT actually — not theoretically — BRINGS money to your box-office. THE M'G'M Question Contest, APPEARING monthly in the magazines, DRAWS hundreds of thousands OF replies from all over the world. THE contestants, in order to reply, HAVE to go to the theatre SHOWING M-G-M attractions. THE prizes are personal gifts FROM big M-G-M stars. EXHIBITORS tell us THERE never has been anything like it IN direct box-office results. SHOWMANSHIP! TUAT'C \A \A Siuestion Column in the inMl a IVi-O'iVi , ♦ . "Bardelys" ad reproduced to the right. In order to answer the M-Q-M questionnaire the reader must be familiar with M-Q-M productions. Replies have reached such numbers that a special department ' was created to handle them. f You cmn win one ot lhc*c Valuable Prizes a^BUSTER KEATON mW battling butler BU&TCR • THAT . LANDS I fROM I A typical M-Q-M fan ad showing Question Column. • TO > EVEHV ■ ■'•'~',„ '"^G Met, The Talk of the Public