The Moving picture world (November 1926-December 1926)

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our Equipment Service for IJou^Jheatre 0wner'^3uiljder^Stujdb'-' Cahoraton/ Sxchanqe ixecut'm ^Jrom yourJncjle Sdited btj cA. Van Buren fouell Buy Equipment That You Can Sell Easily A COAL SHOVEL showed up in a Torriiigton, Conn., store window with a card announcing" that its work was done : and thus John J. Scanlon let the whole town know that Manager Jos. Quittner would end the burning of around eighty tons of coal in their Alhambra Theatre, had installed a new oil burner and thus ended all dirt, ashes and soot. "It is just one of the ways," says Mr. Scanlon, "that new equipment can be made to advertise itself and throw in a couple of laughs at the same time." When you can make equipment sell itself you are helping to popularize your theatre. If you can get a legitimate chuckle at the same time you have put in the cement that makes the good will more permanent. As soon as you contract for new equipment — even before you pay for it ! — start right in selling it to your patrons. A new oil burner — no more ashes and soot — a contribution toward a healthier community. You Can't Sell Gold Bricks Even in the small towns the folks are not hicks when it comes to entrtainment and the things that surround it. So, before you can sell equipment to them you have to make certain that you are getting in something that will stand back of your ballyhoo. Nothing short of the best procurable equipment will make you dead sure that you can dodge the title of Ananias when you brag. Maybe there is some other stufif that sings a sweeter tune to your check-book— -just on the catalogue picture and price : but will it stand up? If it lays down you will do the same. Mr. Quittner installed a good make of oil Burner. Then Mr. Scanlon pulled a good brand of novelty ballyhoo — and the two, together, backing each other up, will make people feel that their Alhambra is doing things for their benefit. That's starting future cast heading for your box office. Buy Jewelry That Won't Turn Green in the the Spring Every equipment item that adds to the charm, comfort or homeyness of your theatre is an investment you're making. Be sure that the security is sound. A cheap floor covering may look rich at the start, but a few more dollars would get you one that would look rich and be good for a much longer period. Whether you buy because you can't get away with the old stufif any longer or because you want to enhance the value of your theatre in good will, be sure you buy what will stand back of a campaign that sells it to your audience. New One for Dubuque Mr. Jacob (Jake to his many friends) Rosenthal, who now operates the Majestic Theatre, Dubuque, Iowa, plans the erection of a new theatre on the west side of Iowa street, and the issuing of a permit by the city council, which only awaits decision on permisson to build a lobby entrance over an alley, which can easily be accomplished if enough height is attained to provide easy traffic flow beneath, will enable Mr. Rosenthal to begin construction at once. BASTROP, LA. — C. J. Goodwin is erectingbrick, reinforced concrete and stone-trim Princess Theatre. SAGINAW, MICH. — Permit has been issued for construction of Shrine Theatre and club building:. Cost estimated at $416,000, but does not include plumbing and lighting. PATENTS and TRADE MARKS Protect Your Most Valuable Assets I offer expert professional service and invite correspondence from anyone contemplating the registration of a trade marlc or the patenting of an invention. LESTER L. SARGENT Registered Patent Attorney 524 Tenth Street Washington, D. C. Eleven for Franklin The Franklin Theatre Co. has bought its eleventh, the Rex, East Reading, .Pa. SPECIAL ROLL and MACHINE TICKETS Your own special Ticket, any colors, accurately numbered ; every roll guaranteed. Coupon Tickets for Prize Drawing: 5,000 for $7-00. Prompt shipments. Cash with the order. Get the samples. Send diagram for Reserved Seat Coupon Tickets, serial or dated. ROLL AND MACHINE TICKETS In Five Thousand Lots and Up-ward Ten Thousand W.OO Fifteen Thousand ' "Xl Twenty-five Thousand 9.00 Fifty Thousand One Hundred Thousand I*-''* National Ticket Co. Shamokin, Pa. Improve Sales Offices The Robert Morton Organ Company has transferred its auditing department from the San Francisco office to the factory at Van Nuys, Cal., in the interests of Efficiency and has transformed the offices at San Francisco into a sales and demonstration room. The sales department will remain as before and there General Manager J. A. G. Schiller will also make his headquarters there. DANVILLE. IND. — Hadley, Nichols & McCoun have contract to erect moving picture theatre on east side of square for Tom Barnett, of Royal Theatre. New building -will be of old English architecture. Present buildings on site are being razed. When new theatre is completed, the present Royal Theatre will be converted into a business building. Moving Piclure Tliealer, Buffalo, N. Y. liusy Bast Side, comer locaUon, fireproof bulldlnc. 1 store. 2 flats. Theater seats 600. Can Increase to 1.000. li'lnest equipment Including organ, Simplex machines, transverter, etc. Total weekly expense $350. Receipts $000-800 Euarnnteed. I»rescnt owner 16 years retiring because of 111 health. Price complete $9.'>.000. reasonable terms. Wire If Interested as this opportunity will not last long. HUNT— BRISBANE BLDG., Buffalo, N. Y.